Lidl Netherlands 2012
Since May/June 2012, Lidl customers in The Netherlands have been able to find certified sustainably caught fish more easily. All wild caught fresh and frozen fin fish now carry the MSC ecolabel. Lidl's private labels Admiral, Nixe, Ocean Trader, Petri, Trawlic en Vitakrone offer a wide range of MSC labelled wild caught fish.
Lidl's in-store spring campaign aimed to help shoppers make an informed decision, to ensure seafood supplies are safeguarded for this and future generations.
Besides in-store promotions, a PR campaign has also been launched to inform consumers about the importance of certified sustainable seafood and the choices they can make. On June 6th a kids' event took place in 5 stores.
The campaign ran from June 4th until July 1st 2012 in Lidl stores across The Netherlands. More than 350 stores participated with a wide range of MSC labelled seafood products.