MSC Annual Report

The Annual Report covers MSC's activities for the financial year 2010-2011.

Download the Annual Report 2010/11 (pdf, 3.8 MB)

Highlights from the year include a 50% increase of the number of fisheries certified to the MSC standard, taking the total to 105, and nearly double the number of MSC labelled products on sale around the world reaching close to 10,000 by the end of the financial year.

The report also includes:

• scientific research into the environmental impacts of the MSC program
• examples from around the world of fisheries, retailers, restaurants and seafood suppliers supporting the MSC program
• an overview of the scientific research and stakeholder consultation that  is helping make the MSC assessment process more robust and accessible
• how the MSC is adding value to retailers and brands through joint marketing campaigns
• an insight into why consumer attitudes don’t always reflect shopping behaviour
• financial report and list of donors.

“By our year end, 250 fisheries were at some stage of the assessment process, up 34% on last year. Equally, on the demand side, this past year has seen a dramatic increase in the use of the MSC ecolabel in the market place, with more than 1,600 companies across 80 countries holding the MSC Chain of Custody. In addition, the global annual sales of MSC labelled seafood is now over US$2.5 billion at retail value.”

Chief Executive of MSC