The value of MSC certification
“Every week at Sainsbury’s we have 10.5 million customers and one thing that they are all interested in, is ‘where does my food come from?”
Alison Austin
J Sainsbury, UK.
The MSC brings a range of potential benefits to any company in the supply chain 'from boat to plate'. With consumers and seafood buyers increasingly aware of the importance of healthy oceans, being part of a secure, traceable supply chain selling certified sustainable seafood makes good business sense.
Being part of the MSC program will set you apart from competitors and give your company a selling point to win new markets. Just as importantly, it will ensure that the seafood you are offering to customers today will continue to be available in future, and your company will have switched towards a sustainable business model.
Added value
If you considering adding certified sustainable seafood to your business offer, you will want to be confident there are benefits ahead. Here are some of the advantages businesses are already experiencing:
Fisheries: Secure contracts, access to new markets, potential price premiums, good reputation, improved relationships, economic stability, confidence in the future.
Supply chain: Unique selling point, preferred supplier status, improved traceability, new contracts, stable supplies.
Retail and brands: Customer loyalty, enhanced brand, improved corporate reputation, promotional opportunities, staff training, new product development.
Foodservice and restaurants: Assurance of provenance, communications opportunity, customer and staff loyalty, enhanced reputation, evidence of sustainable sourcing.
