Foodservice and restaurant

Due to growing consumer and media interest in sustainability, demonstrating best practice in seafood sourcing is climbing higher on the agenda in many restaurants and foodservice outlets. A great way for you and your customers to know you are supporting sustainable fishing is to source and label MSC certified seafood. Information on this website will help you find out what you need to do to become certified and reap the benefits of using the MSC ecolabel:

Assurance of provenance

For chefs and managers as well as for your customers, if you see the MSC ecolabel, you know the fish has come from a certified sustainable fishery. No guessing or further research needed – it’s assured – because of MSC’s Chain of Custody, every link in the supply chain has been independently certified to handle and keep separate MSC certified fish. Find a certified supplier using our search tool.

Building your reputation

MSC is globally recognised as having the highest standard for sustainable fishing and the very rigorous assessment processes ensures credibility. As the best evidence of sustainable sourcing, the MSC ecolabel gives you the trust and confidence to shout about your commitment to sustainability.

Communication opportunity

Using the MSC ecolabel to highlight sustainable choices on your menu is a great story for your staff to tell customers, it gives your customers reassurance of your environmental responsible sourcing and the opportunity for them make a difference and to feel good about it.

Supporting responsible supply chains

It does cost a little to get certified and to use the MSC ecolabel. But you become part of a growing global movement that is helping to change the market to reward sustainable fishing that’s safeguarding fish stocks for this and future generations.

Feel proud

You and your staff will enjoy the added motivation and pride, knowing that you really are helping to ensure a future full of fish by contributing to the growing market for certified, sustainable fish. Read some of our case studies from restaurants who have got involved.  

Commercial commitments

Download a PDF brochure with current examples of commitments to the MSC ecolabel and program being made by the commercial sector of the seafood industry around the globe.

More information

If you would like more information on the benefits you could be enjoying with MSC certification please contact your nearest MSC office.

For restaurants
Visit Get certified! Restaurants - dedicated to supporting restaurants, including information about using the MSC ecolabel in your restaurant and case studies of restaurants around the world that have undergone MSC Chain of Custody certification.