Sustainable Seafood Day Australia

Thank you from the MSC

Thanks to all those who supported the MSC’s Sustainable Seafood Day Australia on March 16.

This year’s event was a resounding success, with more than 150 restaurants and thousands of Australian consumers helping to celebrate and reward sustainable fishing practices by serving or eating MSC certified seafood on the day.

Special mention should go to Compass Group Australia and Sodexo Australia for their outstanding contributions on the day, and also the more than 20 independent restaurants that took part (see the list of independent restaurant participants).

The event also marked the launch of Taronga Zoo’s Fish4Life campaign, which encourages consumers to look for MSC certified seafood when out shopping. The campaign was launched by Australian sea lion Nala, and is being run as part of the Zoo’s seal shows until the end of May.

The certification of the Heard and McDonald Islands toothfish fishery was also announced on the day, and the Western Australian rock lobster fishery recertification announcement was also made in the lead up to the event.

We also launched a highly successful SSD facebook campaign for the event, which received an outstanding 10,000+ likes!

Finally,  celebrity chef and ethical eating advocate, Simon Bryant, also held a cooking demonstration and free tasting of certified sustainable fish and chips at the Adelaide Central Market.

While Sustainable Seafood Day is over for another year you can still play an important role in safeguarding seafood stocks all year round by seeking out and buying MSC certified seafood.

There are now more than 120 canned and frozen seafood products bearing the blue MSC ecolabel available at leading retailers across the country. To view the list of these products visit the MSC’s online Sustainable Seafood Product Finder.

In addition, there are 5 certified fisheries in Australia providing wet fish to restaurants, including the Spencer Gulf king prawn fishery, the WA rock lobster fishery, the Lakes and Coorong fishery (mullet; golden perch, mulloway and mussels), and the Heard and McDonald Islands icefish and toothfish fisheries. Just  look for the blue MSC ecolabel.

Thanks again for all your support this year and we look forward to bigger and better things again next year.

Let’s work together for a future full of fish!