Why use the MSC ecolabel?
The MSC ecolabel on your menu is a great way to show your commitment to seafood sustainability. It is the most widely recognised and trusted indicator of seafood sustainability, allowing you to demonstrate best practice in sustainable fish and seafood sourcing.
Download a summary of the benefits of MSC certification and how to get started. (PDF 262 kb)
Using the MSC ecolabel in your restaurant or take-away could bring chefs, managers, staff and customers the following benefits:
Knowing your fish is sustainable
The MSC ecolabel means you know the fish comes from a sustainable source. No guessing or further research is needed – it’s assured. This is because only fisheries that meet the highest standards of sustainability are certified as meeting the MSC environmental standard for sustainable fishing.
Securing your supply
By choosing MSC-certified seafood you can access over 1000 certified suppliers through the MSC supplier directory. The MSC Chain of Custody program makes sure that every company in the supply chain is independently audited to prove its MSC-certified seafood can be traced back to a certified sustainable fishery.
Enhancing your reputation
Using the MSC ecolabel in your restaurant will demonstrate your company's commitment to sustainability. The MSC is recognised globally as having the highest standard for sustainable fishing. The rigorous, independent fishery assessment process ensures credibility and provides customers with reassurance of your environmental responsible sourcing.
Feeling good about the future
MSC certified restaurants and take-aways report that managers and staff experience added motivation and pride, knowing that they are helping to safeguard the future by contributing to the growing market for certified, sustainable fish.
Show customers where your fish comes from
Display a case study about the fishery that supplies your restaurant or take-away. We have 42 fishery case studies in our 10th anniversary report.
Fishers’ stories – Net Benefits 2009
Take the next step - use the MSC ecolabel in your restaurant
Find out how you can get certified, or read what some restaurants who are already using the MSC ecolabel say about their experiences.
