What is the MSC ecolabel?

The MSC ecolabel is the most trusted and recognised indicator of seafood sustainability. 

What the MSC ecolabel means

When you see the MSC ecolabel on a fish or seafood dish, you can be sure that the fish...

...comes from a certified sustainable wild-catch fishery
All MSC-labelled seafood comes from fisheries that have been independently certified as meeting the rigorous MSC environmental standard for sustainable fishing.

...is fully traceable
MSC-labelled seafood can be traced right back to the MSC certified sustainable fishery where it was caught. Whenever seafood is sold with the MSC ecolabel, every business in the supply chain must meet the MSC standard for seafood traceability and have a current MSC Chain of Custody certificate to prove this.

The MSC ecolabel - ocean to plate traceability

As the last link in the chain, your restaurant or take-away has to have a certificate proving this traceability, called an 'MSC Chain of Custody certificate'. It shows that the MSC-labelled fish you serve your customers can be traced back to that certified sustainable fishery.

Take the next step - use the MSC ecolabel on your menu

Find out about the 3 steps to using the MSC ecolabel on your restaurant or take-away menu.