Rules for using the ecolabel
Please note: the MSC ecolabel is a trademark owned by the MSC - unauthorized use is prohibited and will be treated as a trademark infringement. All use must be in compliance with the current guidelines for use as available on this website.
Seafood companies
To use the MSC ecolabel on seafood products or materials relating to seafood products you first need an MSC Chain of Custody certificate. Find out how to get certified to show that you have systems in place to ensure that only seafood from an MSC certified fishery is sold with the MSC ecolabel.
Once you are certified for Chain of Custody, to use the MSC ecolabel you need a licence from the MSC's trading company, Marine Stewardship Council International (MSCI).
There are 2 categories of commercial use of the MSC ecolabel:
- Consumer-facing: Examples include retail and independent brand MSC-labelled seafood products, menus in foodservice outlets and 'direct to consumer' websites.
- Non consumer-facing: Examples include bulk packaging, foodservice caterer price lists and websites.
Information about charges for using the MSC ecolabel (PDF, 65kb)
Rules for the display of the MSC ecolabel - consumer-facing use
Rules for the display of the MSC ecolabel - non consumer-facing use
Food service use of the MSC ecolabel
Rules for the display of the MSC ecolabel on menu
Non-commercial use of the MSC ecolabel
Non-commercial use of the MSC ecolabel includes use by non-profit organisations, educational organisations, authors, fishery marketing bodies and accredited certifiers.
Rules for the display of the MSC ecolabel- non-commercial use (soon to be published).
Media use of the MSC ecolabel
For media use only: please download the MSC ecolabel.
Further information
Please email ecolabel@msc.org for further information.
