Please note: the MSC logo is a registered trademark owned by the MSC - unauthorized use is prohibited and will be treated as a trademark infringement. All use must be in compliance with the current guidelines for use as available on this website.

Seafood companies

To use the MSC logo on seafood products or materials relating to seafood products you first need an MSC Chain of Custody certificate. Find out how to get certified to show that you have systems in place to ensure that only seafood from an MSC certified fishery is sold with the MSC logo. 

Once you are certified for Chain of Custody, to use the logo you need a logo licence from the MSC's trading company, Marine Stewardship Council International (MSCI).

There are 2 categories of commercial use of the MSC logo:

1. Consumer-facing: Examples include retail and independent brand MSC-labelled seafood products, menus in foodservice outlets and 'direct to consumer' websites.
2. Non consumer-facing: Examples include bulk packaging, foodservice caterer price lists and websites.

Information about charges for using the MSC logo (PDF, 65kb)

Rules for the display of the MSC logo - consumer-facing use (PDF, 74kb)

Rules for the display of the MSC logo - non consumer-facing use (PDF, 80kb)

Non-commercial use of the MSC logo

Non-commercial use of the MSC logo includes use by non-profit organisations, educational organisations, authors, fishery marketing bodies and accredited certifiers.

Rules for the display of the MSC logo - non-commercial use (PDF, 61kb)

Media use of the MSC logo

For media use only: please download the MSC logo.

Further information

Please email the Global Logo Licensing Manager for further information or call +44 (0) 207 811 3310.