KFC France makes a sustainable fishing commitment with MSC certification
Oct 19, 2012
Major fast-food player KFC takes its sustainable development commitment to a higher level by obtaining MSC (Marine Stewardship Council) certification. The fish KFC offers, which is 100% pollock, is now from sustainable fishing. This initiative further underscores the chain's desire to ensure its products' quality, traceability and safety.
With MSC certification, KFC France makes a lasting commitment to the conservation of marine resources
With MSC certification, KFC France takes another step towards its goal of becoming a responsible company, which the "responsibility pact" is steadily achieving. "We're aware of what's at stake today," says Olivier Grouet of KFC France Product Excellence, "and share strong values, which guide our actions and form KFC France's responsibility pact: people (our employees' growth), food (our products' quality), citizenship (solidarity and sponsorship) and the Earth (environmental protection)." MSC certification is part of that approach to making KFC's growth the springboard to sustainable, responsible development. The Twister Fish and Fish Tenders served in KFC's 143 restaurants in France are now 100% made of pollock filet from sustainable fishing.
MSC: the international ecolabel for sustainable fishing and seafood traceability
MSC spearheads a sweeping programme in cooperation with partners to transform the global seafood market and promote sustainable fishing practices. "MSC certification is based on rigorous sustainable fishing and seafood traceability standards," says MSC France Manager Edouard Le Bart. "A certification body and independent experts evaluate the pollock fisheries KFC sources from, based on MSC's three principles: the state of fish stocks, impact on ecosystems and effectiveness of the fisheries management system."
About KFC and Yum! Brands Inc.
Renowned for its famous chicken recipes for more than 70 years, KFC has 17,000 fast-food restaurants in 110 countries. In France, 7,000 people work in over 143 KFC restaurants. KFC offers French consumers an alternative, original experience: quality products, tasty food and fast, friendly service. KFC is a subsidiary of the Yum! Brands group (Pizza Hut and Taco Bell). Based in Louisville, Kentucky, Yum! Brands Inc. is the global leader in themed restaurants, with nearly 38,000 outlets in over 125 countries.
www.kfc.fr / www.yum.com / www.colonelsanders.com