Alvin's Guide to Good Business: MSC

Follow Alvin Hall a business and financial expert, as he explores the MSC and sustainable fishing in a documentary made for BBC World.

Global support for sustainable seafood

In this video, Alvin Hall discovers how fisheries, processors and retailers around the world are engaging in the MSC program and helping to transform the world’s seafood markets to a sustainable basis .

The MSC in Japan - commitment from fisheries and retailers  

Alvin travels to Japan, one of the world’s most important consumer markets for seafood, to meet Mr Hiroyuki Myojin, President of Tosakatsuo Suisan Co. Ltd. In November 2009, the Tosakatsuo Suisan Group pole and line skipjack tuna fishery became the world’s first skipjack tuna fishery to achieve the MSC certificate for sustainable and well-managed fisheries.

Alvin also learns that Aeon, the largest supermarket chain in Japan, has committed to a joint-marketing program with the MSC to promote MSC certified seafood products and increase consumer recognition of the MSC ecolabel in Japan.

'Alvin's Guide to Good Business' - the series

This video is part of the series 'Alvin's Guide to Good Business', shown on BBC World in February/March 2010. In the series, Alvin Hall, a business veteran with 25 years experience on Wall Street, travels the world meeting social entrepreneurs.

Alvin's Guide to Good Business has been made by Rockhopper TV in partnership with the Skoll Foundation for BBC World.

Watch the full series of Alvin visiting 8 social entrepreneurs on the Rockhopper web site.

Take action - Support sustainable seafood

Be part of a global effort to safeguard seafood for the future:

•   Buy certified sustainable seafood - Find shops and restaurants selling MSC-labelled seafood in your country
•   If you are a fishery or business that sells seafood, show your commitment to sustainable practices by getting MSC certified