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Joint-marketing campaigns

The MSC works closely with commercial partners to build awareness in the industry and with consumers, and to increase the value of the MSC ecolabel to our partners

Since February 2008, MSC have worked with the internationally-renowned agency Saatchi & Saatchi X who have generously offered pro bono support to improve consumer awareness and recognition of the MSC ecolabel. To achieve this we regularly run joint-marketing initiative that are designed to increase awareness of the MSC program at the same time as enhancing the sustainability credentials of seafood brands and retailers.

Our aims are to
•    Generate fresh ideas and new materials for marketing activity
•    Improve understanding of the MSC program
•    Enhance the sustainability credentials of our partners
•    Make MSC-labelled products important to shoppers
•    Improve our partners' sales and the demand for MSC-labelled seafood.

Joint marketing campaigns

We're joining forces with partners throughout the world to roll out joint-funded marketing campaigns. Find out more below.

bvw'Think Fish' Week (Bewuste Visweek)

Read more about the 'Think Fish' Week organised by the Marine Stewardship Council, Aquaculture Stewardship Council and World Wide Fund for Nature–Netherlands. This annual event will take place in the second week of September throughout the Netherlands. The campaign will encourage consumers to make an informed choice for sustainably wild-caught (MSC) and responsibly farmed seafood (ASC).


BS Jours bleus poster Les Jours Bleus

Find out how 3 pioneering seafood brands, the world's largest food retailer and the MSC join forces to promote certified sustainable seafood in France.


Albert Heijn imageAlbert Heijn puur&eerlijk

In March 2012 Dutch retailer Albert Heijn and MSC  joined together for the third time to run a campaign promoting sustainable seafood to shoppers in The Netherlands.

LIDL-borderLidl Netherlands

In May/June 2012 Dutch retailer Lidl and MSC joined together for the first time to run a campaign promoting certified sustainable fresh and frozen fin fish to shoppers in The Netherlands.

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