Big Blue Future New Zealand

Big Blue Future New Zealand is a platform to build public support for sustainable fishing and promote ocean literacy.

Inspire the next generation of ocean heroes

Support the UN Ocean Decade aim of inspiring a generation of ocean leaders by 2030. 

Promote ocean literacy with our Te Kawa O Tangaroa resources - an ocean-centred learning programme focussed on solutions to overfishing and how we can keep our ocean teeming with life.

Te Kawa O Tangaroa - Ocean centred learning

Little blue label, big blue future

The little choices we make have a big ripple effect.

The Hoki we tuck into can help encourage ocean-friendly fishing. The shellfish we share with friends can help safeguard a species. The fish fingers we cook for our kids can help protect a whole ecosystem. The tuna we enjoy can support livelihoods and communities.

Make sure there's enough fish in the sea for the next generation. For a future full of fish, choose seafood with the blue fish tick.

Discover the story of New Zealand Hoki

New Zealand Hoki is a little known fish loved by millions around the world.

Find out how the Kaitiaki – guardians of the ocean ensure this iconic New Zealand fishery feeds people from 52 countries and helps smooth out wrinkles.


Get cooking with sustainable seafood

What you put on tonight’s menu can define what’s on tomorrow’s. When you see the blue fish tick, you’re choosing sustainable seafood that will preserve our ocean – so future generations can enjoy the same delicious meals we do.

Choose sustainable seafood with the blue fish tick

Find the blue fish tick on seafood at your local supermarket

Foodstuffs NZ, New World and Countdown



  • 200 g pasta, any kind
  • 1 shallot, minced
  • 1 clove garlic, minced
  • 1 tsp red pepper flakes
  • 4 tinned salted anchovy fillets
  • 1 tin whole tomatoes (400 g)
  • 4 stems basil, leaves coarsely chopped
  • 2 tsp red wine vinegar
  • 1 tsp capers
  • 1 tbsp Taggiasca olives
  • 6 cherry tomatoes, halved
  • 2 tins MSC certified tuna in olive oil, drained (drained weight 100 g per tin)
  • Olive oil
  • Salt and pepper

Photo credit: David Loftus

  1. Heat a splash of oil in a frying pan over a medium heat and fry the shallot and garlic for 2 minutes until soft. Add the red pepper flakes and anchovy fillets. Allow the anchovies to ‘melt’.
  2. Now add the tinned tomatoes and mash with a potato masher. Add half the basil and the red wine vinegar. Mix well and simmer gently over a low heat.
  3. Fill a pot with plenty of salted water and bring to a boil over a medium heat. Prepare the pasta according to the instructions on the packaging.
  4. Now stir the capers and olives into the tomato sauce. Add the cherry tomatoes and stir these in as well.
  5. Mix the drained tuna into the pasta and season the sauce with salt and pepper if desired. If the sauce is too thick, add a few spoonfuls of the cooking water from the pasta.
  6. Drain the pasta and mix the pasta and sauce together.
  7. Serve the pasta with the remaining basil and some freshly ground black pepper.
Photo credit: David Loftus

When is Big Blue Future New Zealand?

Aotearoa New Zealand is a proud nation of seafood and ocean lovers. As Kiwis, we demand a sustainable future and we are willing to act on it.

Big Blue Future New Zealand is year-round. After all, our ocean needs protection more than ever!

Despite this, there are some key dates around the year to focus on a Big Blue Future, such as:

  • World Penguin Day, 25 April
  • World Ocean Day, 8 June
  • Shark Awareness Day, 14 July
  • International Antarctic Day, 1 December

Partnering for a Big Blue Future

Together, the MSC and its partners are promoting ocean literacy in schools and to the public. Visit our partners to find out more:

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