Our Partners

MSC Chain of Custody Partners

MSC partners are integral to the success of the MSC program and to providing millions of North Americans access to sustainable, traceable seafood. As the most-recognized global, wild fishery certification to offer ocean to plate traceability through supply chain certification – which is assessed by independent, third-party auditors – the MSC sustainability Standard ensures that MSC certified seafood is kept separate from other seafood, which guarantees its certified sustainable origin.

Currently, over 400 commercial partners carry the Chain of Custody certification in North America and more than 38,000 sites, including supermarket chains, restaurants, fishmongers, and hotels are certified to use the MSC blue fish label.

This webpage includes some* of our North American partners whose brands and products support a healthy ocean, so you can feel good about supporting these companies.

We’re proud to work with all our partners because keeping our oceans healthy and full of fish is a global effort. The companies listed here are leaders in seafood sustainability, and we encourage you to look for the MSC blue fish label in your grocery stores, fish markets, restaurants, and wherever you purchase seafood products for more brands and companies that are committed to seafood sustainability.

More about Traceability

Traceability is the ability to trace a product at each step along the supply chain all the way back to its point of origin. It goes hand-in-hand with sustainability as the best mechanism to prevent fraud and illegal products from entering the supply chain. It helps protect consumers and the efforts of everyone working hard to keep our oceans healthy.


Banzai Sushi

Banzai Sushi, the sole manufacturer of thaw and serve sushi rolls in the United States, will source at least 75% percent of its seafood from MSC certified fisheries in Calendar year 2018.

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Bar Harbor Foods

Our mission at Bar Harbor® is to make easy-to-prepare fish and seafood products for people who won’t sacrifice taste and quality. We support sustainable fisheries by using MSC® certified fish and seafood in our Soups and Chowders, Bisques and Sauces, Cooking Stocks and Seafood Meats.

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Bering Select

Bering Select was founded on the idea of bringing minimally processed natural marine lipids to the market. With our state of the art facility based out of Dutch Harbor, Alaska we are able to create a product that retains the natural occurring nutrients and vitamins while minimally processing the product with zero additives. We are fully transparent of time, location and vessel used to harvest the raw material, so you know exactly what you are getting.

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Buddy's Kitchen

Buddy’s Kitchen is a premium, private label manufacturer of food and treats for dogs, cats and horses located in Canada. Our facility is GFSI / BRC, EU & Costco certified and we act as an ‘innovation hub’ for our global client partners whose brands are trusted by discriminating pet parents that demand the ‘best’.

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Bumble Bee Seafoods

Bumble Bee Seafoods is North America’s largest branded shelf-stable seafood company, offering a full line of canned and pouched seafood products marketed in the U.S. under brands including Bumble Bee®, Brunswick®, Sweet Sue®, Snow’s®, Beach Cliff®, Wild Selections®, and in Canada under the Clover Leaf® brand.

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Ducktrap River of Maine

Ducktrap River of Maine, a national smoked seafood leader since 1978, sources all of it’s Sockeye Salmon, Atlantic Mackerel and Cold Water Shrimp from MSC certified fisheries.

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Henry & Lisa’s Natural Seafood products are 100% certified sustainable to the MSC and ASC standards. Our award-winning premium quality 100% all-natural seafood is available canned and frozen in 5,000 grocery stores nationwide.

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Fishin Co

The Fishin’ Company is one of the US’s largest importers of seafood, with offices and processing sites located around the world. We provide a wide range of sustainably sourced, wild-caught and farm raised seafood products. Our standard for wild caught sourcing is the MSC certification.

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At Fishpeople, we’re about making a sea change…one fish at a time. Our wildly delicious products are made from pure, sustainably-sourced seafood, and our practices look out for the ocean and coastal communities—and you can taste the difference.

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Green Pasture

Green Pasture Products is a privately held company that specializes in the production of nutritional oils. Green Pasture Products believes that oral to overall health starts with good nutrition.

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Janes fish is made with the finest ingredients and is 100% wild-caught & MSC certified. At Janes, we understand that Canadian families want quick and easy meal solutions for any occasion and we’re proud to say that with Janes, you are ready for anything!

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Lang Pharma

Lang Pharma Nutrition is the leading supplier of innovative products to the Food Drug & Mass store brand dietary supplement space. Lang created the first MSC products for FDM retailers and continues to convert retailers’ omega-3 programs to state-of-the-art quality products featuring MSC certification.

More about MSC

Mariner Seafood

Mariner Seafood LLC is one of the largest producers of packaged, proportioned seafood in the United States. Mariner has a mandate to be marketing only seafood that is MSC certified and currently nearly 80% of the total dollar value of seafood sold by Mariner falls into that category.

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Dr. Mercola Premium Products prides itself in only using MSC certified Krill and Salmon oil products.

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NutriGold® is a family-owned wellness company powered by integrity. Our mission is to help create a healthier and more sustainable future by making nourishing products, embracing planet-friendly practices, and empowering consumers through education.

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Ocean Choice

OCI offers a wide variety of species including snow crab, lobster, coldwater shrimp, scallops, Atlantic cod, flounder & sole, redfish, Greenland halibut, sea cucumber and capelin.

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Orca Specialty Foods

Orca Specialty Foods Ltd. Is a custom processing and private label manufacturer of fresh and frozen, sustainable seafood products.

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Petcurean is a family-owned Canadian company that creates premium-quality pet food recipes. With every decision they make and every recipe they create, Petcurean puts pets first.

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Raw Seafoods

Raw Seafoods Inc., a Marine Stewardship Council Certified facility, provides a diverse range of exceptional high-quality seafood products to leading retail and foodservice customers.

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Saffron Road

Saffron Road, a leading brand of frozen entrees in the natural channel, sources 100% of its seafood from MSC-certified wild fisheries.

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Trans-Ocean Products, producers of the best-selling retail brand of surimi seafood in the United States, uses only MSC-certified wild Alaska Pollock to make its Crab Classic and Simply Surimi product lines.

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Whole Foods Market

In 1999, Whole Foods Market became the first U.S. retailer to partner with MSC. Now their store seafood departments in all countries offer only sustainable wild caught and responsibly farmed seafood. Much of their canned tuna is also MSC certified.

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Vital Choice

Vital Choice is a trusted source of superior wild seafood, and has always relied on credible authorities such as the MSC to ensure that every fish comes from a well-managed, sustainable fishery.

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* The partners listed on this page are those that have subscribed to a new pilot program with the MSC and do not represent the full extent of MSC partnerships. If you would like to learn more about our new pilot program, please contact a member of our Commercial team by clicking here.
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