What consumers want: the future of sustainable seafood

Join the conversation at Seafood Expo North America 2019

The MSC is hosting a conference session titled “What Consumers Want: The Future of Sustainable Seafood” at Seafood Expo North America in Boston this year. Mark your calendars to join us on Monday, March 18 at 12:45pm ET; conference passes will be required to attend this session. The panel kicks off with an introduction to GlobeScan consumer survey results covering what US and Canadian consumers think and look for when shopping for seafood, their perspectives on the state of our oceans, and their perceptions and trust of ecolabels. Hear from industry leaders on how they’re engaging shoppers and restaurant-goers – and how these insights can inform your marketing and communications strategies and activate your consumer. Chef, Author, and Journalist Christine Burns Rudalevige will moderate the discussion. Meet the panelists below.


Unable to attend the panel discussion? Learn more about North American seafood consumers here.

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Get to know the panelists

Jan Tharp

Jan is the interim President and CEO for Bumble Bee Seafoods. Prior to this new position, she led global supply chain functions for Bumble Bee. She is also the Co-Chair of the Packaging and Processing Women’s Leadership Network Executive Council, which helps recruit, retain, and advance women in the processing and packaging industry.


Shelley Zang

Shelly is the Seafood Commodity Manager at Kroger. Bio coming soon.


Jennifer Lambert

Jennifer Lambert is the Senior Manager of Sustainability at Loblaw where she identifies sustainability opportunities and supply chains risks. Part of this role involves working with suppliers or animal welfare and reducing the environmental footprint of packaging.


Brandon Hill

Brandon is the Supply Chain Director at the Sustainable Restaurant Group, which includes Bamboo Sushi and QuickFish. With 25 years of experience in the restaurant industry, and 20 years in sushi, specifically, Brandon as a direct link to consumers.


Abbie Curtis O'Reilly

Abbie is a strategic advisor and researcher, with a particular focus on sustainability. Abbie thrives in helping organisations understand their purpose in society and achieve leadership positions by listening and engaging with external stakeholders.

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Christine Burns Rudalevige

Christine is an experienced journalist and classically trained home cook working to spread reliable information about the state of food consumption in her home, community, the region in which she lives, across the United States and abroad.

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