Good for you and the oceans too

Why choose sustainable seafood?

If the oceans are to be healthy, productive and full of fish in the future, we have to fish sustainably.

Sustainable fishing reduces environmental impacts, guards our oceans from being overfished and protects more marine animals. That’s why the MSC developed the blue fish label – so you can identify seafood that comes from certified sustainable fisheries. 

Look for the MSC blue fish label on your favorite seafood products and know your purchase is supporting a well-managed, sustainable fishery that works hard to conserve the marine environment.

By buying fish from sustainable fisheries, you’re encouraging more retailers to stock sustainably-sourced seafood and more fisheries to improve their fishing standards and become certified. Looking after the oceans and the resources they provide is more important now than ever before, help us protect our oceans so future generations are able to enjoy seafood, forever!

Learn about the MSC

Watch video

What is the MSC? With Chef Charlotte Langley


Seafood lovers, rejoice!

We've collected the latest recipes using delicious sustainable seafood from around the world for you. Enjoy these expertly curated dishes knowing they're good for you and the oceans too. All of our recipes use seafood carrying the blue MSC label and offer something for everyone to enjoy - proving you don't have to sacrifice taste for trust! Let us know which one is your favorite and join the sustainable seafood movement on Facebook.

Explore more sustainable seafood recipes.

Seafood Stew

Prep time 15 mins
Cooking Time 40 mins
Serves 2

Alaska pollock rainbow bowl with creamy green dressing

Prep time 15 mins
Cooking Time 25 mins
Serves 4

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