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Every year on June 8th, the Marine Stewardship Council (MSC) participates in World Ocean Day — a global event created by the United Nations that highlights the importance of our ocean and raises awareness of the actions we can all take to protect it. The celebration continues throughout June for National Ocean Month.

Celebrating Sustainable Fishing

There is no better time than National Ocean Month to celebrate sustainable fishing.

At the MSC we know that sustainable fishing is critical to ensuring that the ocean has healthy fish populations, that marine ecosystems are protected, and that people around the world have access to healthy seafood for generations to come.

This year, we’re celebrating the role that MSC certified sustainable fisheries play in protecting the ocean, and showing how sustainable fishing means so much more than you might think.

Sustainable Fishing Means More…

The Latest Sustainable Fishing Stories

Read the latest sustainable fishing stories.

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Deep dive into British Columbia’s Albacore Tuna Fishery

Off the rugged Pacific coast of British Columbia, a fleet of independent fishers chases one of the ocean’s most prized catches—Albacore tuna. For the people behind the catch—many of whom come  from families that have been fishing for generations—the tuna is more than just a source of income. It’s a way of life, and a commitment to sustainable fishing; a promise for the future health of our ocean. 

It's that promise that led the Canadian Highly Migratory Species Foundation (CHMSF), the organization that oversees the albacore tuna fishery, to earn its Marine Stewardship Council (MSC) certification in 2010.

These skilled fishers use the time-honored method of troll and jig —a low-impact, selective approach to fishing tuna. 


Fishing an apex predator sustainably

Troll and jig is when a fishing boat lets out multiple lines with a feathered jig (lure) and barbless hooks behind a moving boat. This gear type is particularly effective at catching tuna as it mimics how albacore chase and catch their prey.
It also significantly reduces bycatch of other species, including seabirds and marine mammals.

“Since tuna is a highly migratory species harvested in the open ocean, Canada and the USA must work together to manage the fishery,” reports the B.C Seafood Alliance. International cooperation is essential to effective tuna management and can require agreement across up to 50 nations and jurisdictions. Around the world, 716 fisheries in 63 countries are engaged in the MSC program working to end overfishing and reduce their environmental impact.  


An indicator species to watch

Tuna play several crucial roles in the ocean - they help prevent the overpopulation of smaller prey species and transport essential nutrients across the ocean, both of which help maintain balance and biodiversity in marine ecosystems. Changes in tuna populations, migration patterns, and even the levels of certain contaminants found in their bodies can help us better understand shifts in ocean health. 

Not only is it an indicator species of ocean health but tuna accounts for approximately 30% of all fish harvested globally. Canada saw a 582% rise in the volume of MSC certified tuna sold from 2021/22 to 2023/24. To meet market demand for tuna now and in the future, it’s essential that this species be fished sustainably adhering to the MSC Standard.  

British Columbia’s albacore tuna fishery stands as a beacon of hope, proving that together, the Marine Stewardship Council and our certified fisheries can fish and protect the ocean at the same time. Now that’s a standard worth upholding. 

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How can you help the ocean this World Ocean Day and beyond?

There are many actions you can take, both big and small, to contribute to a healthier ocean. Here are three easy ways to begin:

  1. Learn more about how your everyday purchases have the power to help protect our ocean through sustainable choices.
  2. Look for and support companies, products, and organizations that help care for our ocean’s health and wildlife.
  3. Attend or volunteer at a World Ocean Day event! There are events all year long, so you're not limited just to the month of June.