World Oceans Day

Join the MSC in Celebrating World Oceans Day!

For more than 20 years, the MSC has been working to safeguard our ocean for future generations. 

Choosing the MSC blue fish label when purchasing seafood is just one of many small actions you can take this World Oceans Day—and every day—to build a #BigBlueFuture. 

What does a #BigBlueFuture look like?


Working Towards a #BigBlueFuture

At the MSC, we know that small actions can make a big difference. We envision a future where our ocean and its fish populations are thriving; we work towards a future in which we can continue to enjoy wild, sustainable seafood for generations to come. 

The choices we make have a ripple effect. The fish fingers we prepare for our families can help protect an entire ecosystem. The shellfish we share with friends can help safeguard a species. The tuna we choose can encourage more ocean-friendly fishing. We encourage you to think about the journey the seafood you eat took to get to your dinner plate and reflect on the positive impact your choices can have.

Dive in and discover how the MSC blue label helps to build a big blue future. Read thought pieces from experts in their respective fields, uncover information about our #BigBlueFuture, and empower yourself with simple ways to get (and stay!) involved in the global efforts to keep our ocean healthy. 

So, can a little drop in the ocean really make a big difference?
With your help, we know it can.



Start Your Sustainable Seafood Journey

While the MSC blue fish is an easy way for you to identify ocean-friendly, sustainable seafood when you’re at the store, our recipes make it even easier to enjoy these items at home!

We've curated a collection of delicious sustainable seafood from around the globe, just for you. All recipes can be made with seafood that features the MSC blue fish label. We're sure that there's a fish dish for everyone to enjoy! 

Share your take on these recipes with us on Facebook, Twitter, or Instagram, or by using the hashtag #MSCbluefish.




This recipe was provided by the Alaska Seafood Marketing Institute and Genuine Alaska Pollock Producers

  • 2 cups diced watermelon
  • 1 cup sliced strawberries and chopped yellow tomatoes
  • 1 cup chopped yellow pear tomatoes
  • 1/4 cup fat-free crumbled feta cheese
  • 1/4 cup chopped fresh basil or mint leaves
  • Drizzle of balsamic vinegar
  • Freshly ground pepper, to taste
  • 2 Tablespoons Dijon mustard
  • 2 Tablespoons ghee, melted or avocado oil
  • 4 Alaska pollock fillets (4 to 6 oz. each)
  • 1/4 cup shredded Parmesan cheese, plus extra for garnish
  • 1 bunch fresh arugula, washed and spun dry
  1. Preheat oven to 400F.
  2. In a medium bowl, combine all the bruschetta ingredients, except vinegar and pepper. Gently toss until well combined; set aside.
  3. Mix Dijon and melted ghee in a small bowl.
  4. Cut fillets to fit in a spray-coated baking pan.  Brush Alaska pollock with Dijon mixture, coating top surface evenly. Sprinkle 1 tablespoon Parmesan on each fillet.
  5. Bake for 8 to 10 minutes, just until fish is opaque throughout.
  6. To serve, evenly distribute arugula on dinner plates, top with fish and spoon bruschetta topping over the fillets. Drizzle balsamic vinegar and sprinkle with pepper.

Read more about our Big Blue Future

The MSC is an international non-profit established to address the problem of unsustainable fishing and safeguard seafood supplies for the future.

Registered Charity number: 1066806. Registered Company number: 3322023.

American Public Charity Status: 170(b) (1) (A) (vi)    DLN: 170531178744094


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