Consumer perceptions — Marine Stewardship Council
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Consumer perceptions

Consumers from around the world tell us what they think in terms of purchasing sustainable seafood, ocean health, drivers of trust and the role of certification

Seafood consumers tell us what they think...

We went in to people's homes to understand what sustainable seafood means to them.

Seafood consumers put sustainability before price and brand

Over 16,000 seafood consumers surveyed in 21 countries tell us what they think, feel and do.

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Annual Report 2015-16 infographic

Infographic highlights from the MSC Annual Report 2015-16

Sustainable seafood stories

The MSC program could not exist without the fishers’ who work to safeguard fish stocks, ecosystems and their own livelihoods. These are their stories...

Latest news

First Japanese MSC certified seafood restaurant to open in Tokyo

Apr 28, 2017

Restaurant "BLUE" will be Japan's first independent seafood restaurant to serve Marine Stewardship Council (MSC) certified seafood.

MSC and ASC welcome Lidl to discuss the power of partnerships

Apr 26, 2017

The MSC and ASC join leading producers and buyers at the Seafood Futures Forum to discuss how partnerships are driving change and keeping seafood secure.

MSC marks 20th anniversary with release of 2020 strategy

Apr 25, 2017

The MSC sets an ambitious goal of 20% global marine catch certified or engaged by 2020

More news »