Consumer perceptions — Marine Stewardship Council
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Consumer perceptions

Consumers from around the world tell us what they think in terms of purchasing sustainable seafood, ocean health, drivers of trust and the role of certification

Seafood consumers tell us what they think...

We went in to people's homes to understand what sustainable seafood means to them.

Seafood consumers put sustainability before price and brand

Over 16,000 seafood consumers surveyed in 21 countries tell us what they think, feel and do.

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Annual Report 2015-16 infographic

Infographic highlights from the MSC Annual Report 2015-16

Sustainable seafood stories

The MSC program could not exist without the fishers’ who work to safeguard fish stocks, ecosystems and their own livelihoods. These are their stories...

Latest news

Scottish North Sea haddock remains MSC certified

Mar 17, 2017

The Scottish North Sea haddock fishery is still MSC certified due to strong management.

MSC seeks stakeholder input on sustainable fishing and traceability standards

Mar 15, 2017

The Marine Stewardship Council (MSC) has launched its 2017 policy development round, opening up six areas of the MSC program to consultation from stakeholders.

MSC is the first global seafood certification to achieve GSSI recognition

Mar 14, 2017

The MSC is the first global sustainable seafood certification program to achieve GSSI recognition for rigour and credibility.

More news »