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Consumer perceptions

Consumers from around the world tell us what they think in terms of purchasing sustainable seafood, ocean health, drivers of trust and the role of certification

Seafood consumers tell us what they think...

We went in to people's homes to understand what sustainable seafood means to them.

Seafood consumers put sustainability before price and brand

Over 16,000 seafood consumers surveyed in 21 countries tell us what they think, feel and do.

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Annual Report 2015-16 infographic

Infographic highlights from the MSC Annual Report 2015-16

Sustainable seafood stories

The MSC program could not exist without the fishers’ who work to safeguard fish stocks, ecosystems and their own livelihoods. These are their stories...

Latest news

Sustainable fishing in developing countries gets boost from Dutch Postcode Lottery

Feb 07, 2017

‘Fish for Good’ project will work with fishers, communities and local partners to map the sustainability of fisheries and provide tools and support.

MSC launches 2017 scholarship program

Feb 01, 2017

The MSC invites students to apply for £4,000 grant for scientific research into sustainable fishing or seafood markets.

World's first pizza chain to switch to 100 percent sustainable seafood

Jan 31, 2017

Finnish pizza chain, Kotipizza today announced it has switched all of its seafood to sustainable products, traceable to MSC certified fisheries.

More news »