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Consumer perceptions

Consumers from around the world tell us what they think in terms of purchasing sustainable seafood, ocean health, drivers of trust and the role of certification

Seafood consumers tell us what they think...

We went in to people's homes to understand what sustainable seafood means to them.

Seafood consumers put sustainability before price and brand

Over 16,000 seafood consumers surveyed in 21 countries tell us what they think, feel and do.

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Annual Report 2015-16 infographic

Infographic highlights from the MSC Annual Report 2015-16

Sustainable seafood stories

The MSC program could not exist without the fishers’ who work to safeguard fish stocks, ecosystems and their own livelihoods. These are their stories...

Latest news

“Keystone dialogue" creates breakthrough in ocean stewardship

Dec 14, 2016

Eight of the world’s largest seafood companies have issued a ten-point statement committing to action on ocean stewardship.

John West Australia goes for gold

Dec 02, 2016

John West Australia has taken home the top prize at the 2016 Banksia Sustainability Awards for their MSC certified sustainable tuna campaign.

Dog owners can choose MSC with two new Petcurean GATHER formulas

Nov 28, 2016

Petcurean launches two new GATHER dog food formulas featuring MSC certified seafood. Wild Ocean and Free Acres are sold in Canada and the U.S.

More news »