Consumer perceptions — Marine Stewardship Council
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Consumer perceptions

Consumers from around the world tell us what they think in terms of purchasing sustainable seafood, ocean health, drivers of trust and the role of certification

Seafood consumers tell us what they think...

We went in to people's homes to understand what sustainable seafood means to them.

Seafood consumers put sustainability before price and brand

Over 16,000 seafood consumers surveyed in 21 countries tell us what they think, feel and do.

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Annual Report 2015-16 infographic

Infographic highlights from the MSC Annual Report 2015-16

Sustainable seafood stories

The MSC program could not exist without the fishers’ who work to safeguard fish stocks, ecosystems and their own livelihoods. These are their stories...

Latest news

MSC strengthens independent peer review for fisheries assessments

Aug 02, 2017

The Marine Stewardship Council (MSC) has strengthened the peer review process for MSC assessments by formally establishing an independent Peer Review College.

Tesco nabs top sustainable fish counter award

Jul 07, 2017

The annual MSC UK Awards

MSC Board strengthens stakeholder engagement and consultation

Jun 26, 2017

The MSC Board of Trustees meeting in Hamburg, June 21 – 23 has agreed new measures to strengthen multi-stakeholder engagement and consultation.

More news »