Consumer perceptions — Marine Stewardship Council
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Consumer perceptions

Consumers from around the world tell us what they think in terms of purchasing sustainable seafood, ocean health, drivers of trust and the role of certification

Seafood consumers tell us what they think...

We went in to people's homes to understand what sustainable seafood means to them.

Seafood consumers put sustainability before price and brand

Over 16,000 seafood consumers surveyed in 21 countries tell us what they think, feel and do.

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Annual Report 2015-16 infographic

Infographic highlights from the MSC Annual Report 2015-16

Sustainable seafood stories

The MSC program could not exist without the fishers’ who work to safeguard fish stocks, ecosystems and their own livelihoods. These are their stories...

Latest news

MSC marks 20th anniversary with release of 2020 strategy

Apr 25, 2017

The MSC sets an ambitious goal of 20% global marine catch certified or engaged by 2020

DNA testing: Is your Friday night takeaway the reel deal?

Apr 21, 2017

Fish and chip shops without an MSC certificate are 5 times more likely to serve the wrong species. But the industry is far ahead of the global average.

Premier Inn sets fish-friendly world record with 3 million portions of sustainable fish and chips

Apr 07, 2017

Whitbread PLC gets MSC certification for over 600 UK sites.

More news »