Consumer perceptions — Marine Stewardship Council
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Consumer perceptions

Consumers from around the world tell us what they think in terms of purchasing sustainable seafood, ocean health, drivers of trust and the role of certification

Seafood consumers tell us what they think...

We went in to people's homes to understand what sustainable seafood means to them.

Seafood consumers put sustainability before price and brand

Over 16,000 seafood consumers surveyed in 21 countries tell us what they think, feel and do.

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Annual Report 2016-17 at a glance

Infographic highlights from the MSC Annual Report 2016-17

Sustainable seafood stories

The MSC program could not exist without the fishers’ who work to safeguard fish stocks, ecosystems and their own livelihoods. These are their stories...

Latest news

MSC adopts new requirement for the assessment of fisheries

Jan 19, 2018

All fishing activities on a target stock on a single trip to be certified against the MSC’s Standard for sustainable fishing.

Simpson’s Stroud takeaway 100th in UK to earn ‘blue fish’ label for sustainability

Nov 30, 2017

The rise of the sustainable chippie is marked by Simpson's in Stroud

Win for MSC certified tuna in Dutch Advertising case

Nov 30, 2017

Princes tuna in full compliance with Dutch Advertising Code, says The College van Beroep (Appeals Chamber).

More news »