We're wild all over the world

Part of our mission to tackle unsustainable fishing and safeguard seafood supplies for the future, is to raise consumer awareness.

 

We’re excited and privileged to be able to take our message, with your help, to millions of people around the world. The message is simple: if you care about the wild environment and love seafood, choose the blue fish label. In doing so, you’re recognising and rewarding fishing communities who are making a real difference on the water, every day.

Scandinavia

Man and woman on subway platform in front of MSC posters

Denmark

Throughout September and across Denmark, consumers will see outdoor posters, cinema advertising, online promotions and activities in major retailers. The campaign has been kindly supported by Lidl Denmark, Coop, Royal Greenland and Rema 1000.

View campaign (DA)
MSC labeled fish in Stockmann, Finland

Finland

High end department store Stockmann has launched the first MSC marketing campaign in Finland. The MSC "Keep it wild" message is part of Stockmann's larger fish campaign. The main theme is "The best fish counters in Finland". Stockmann is the first and only Finnish company to have MSC certified fish counters (certified in 2012).

View campaign (FI)

Finland

High end department store Stockmann has launched the first MSC marketing campaign in Finland.

The MSC "Keep it wild" message is part of Stockmann's larger fish campaign. The main theme is "The best fish counters in Finland".

Stockmann is the first and only Finnish company to have MSC certified fish counters (certified in 2012).

View campaign (in Finnish)

Video still from Stockmann fish counter advert Finland

 

 

Coming soon

Belgium, Spain, France, Canada, China, Japan, Poland, Australia, Germany, Austria, Switzerland, Sweden, Norway, United Kingdom, United States.

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