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    Selling and promoting MSC certified sustainable seafood means you’re supporting fishing communities working hard to fish sustainably.

    The MSC program is the world’s most recognised seafood certification program. MSC certification helps you to meet a growing global demand for sustainable, traceable seafood, strengthens your reputation and offers new business opportunities. 

     

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    5 reasons to choose MSC

     

     

    1. Satisfy demand

      Global demand for sustainable seafood is growing

    2. Enhance trust

      Create long term confidence in your products by offering traceable, sustainably caught seafood

    3. Strengthen loyalty

      Strengthen staff, supplier and customer loyalty by working on common sustainability goals, providing independent verification and sharing stories about the provenance of your seafood

    4. Show you're well-managed

      Demonstrate that your business is well-managed and taking a leading role in creating a more transparent and sustainable seafood industry

    5. Plenty of choice

      Choose from more than 100 species of wild-caught seafood from thousands of certified suppliers

    STATS TO COME HERE

    Using the blue MSC label educates and involves our customers in protecting ocean ecosystems for future generations.

    Susan Forsell Vice President Sustainability, McDonald’s USA

    Assurance

    Substitution and mislabelling of fish and seafood are global problems. Retailers, brands and consumers need to be sure that the blue MSC label only appears on seafood from, certified sustainable fisheries.  

    To provide this assurance, we have developed a set of requirements, set out in the MSC Chain of Custody Standard, [link to standard] which ensure MSC certified seafood is traceable from ocean to plate. To sell seafood with the blue MSC label, [Link to Sell certified sustainable seafood page] companies in the supply chain must be certified to this standard, and follow the requirements set out by the MSC.  

    We regularly monitor the MSC certified supply chain, carrying out tracebacks and DNA testing, to ensure the integrity of MSC labelled products. 

    Aquaculture and fish feed

    Our Chain of Custody Standard is also used by the Aquaculture Stewardship Council (ASC) to ensure the integrity of farmed fish (aquaculture) products sold with the green ASC label.

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