MSC strategic plan
The MSC has a vital role to play in safeguarding seafood resources through our certification and ecolabelling program for sustainable seafood. As a relatively small organisation with a huge task, our Integrated Strategic Plans provide essential direction to help our team make the greatest improvements to marine environments around the world.
The MSC’s current strategic plan (2012-2017) is focused on maintaining and increasing the value proposition of the MSC program for existing certified fisheries and commercial partners who are predominantly in Europe, North America and Australia/New Zealand. The plan also outlines bold steps to expand into the next frontiers of the MSC’s evolution and make the MSC accessible and desirable to fisheries and markets outside its current core regions.
The new plan is built around 4 key strategic priorities, which will drive specific work plans to 2017:
- Assure the MSC’s program credibility and effectiveness
- Cultivate and expand markets for sustainable seafood
- Grow the supply of sustainable seafood
- Scale and support a global enterprise