What we do — MSC
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What we do

The MSC runs an exciting and ambitious program, working with partners to transform the world's seafood markets and promote sustainable fishing practices.

Our credible standards for sustainable fishing and seafood traceability seek to increase the availability of certified sustainable seafood and our distinctive blue ecolabel makes it easy for everyone to take part. 

What we do - set standards

Set standards 

The MSC has developed standards for sustainable fishing and seafood traceability. Both standards meet the world's toughest best practice guidelines and are helping to transform global seafood markets. Find out more about the MSC standards and our credibility.


What we do - fisheries outreachFisheries outreach

We offer fisheries around the world a way to be recognised and rewarded for good management. By working in partnership with sustainable fisheries to create a market for sustainable seafood, other fisheries are incentivised to change their practices. Discover MSC certified sustainable fisheries.

What we do - commercial outreachCommercial outreach

The MSC has joined forces with some of the world's leading retailers, brands and seafood businesses to help them meet customer expectations and increase their sustainable seafood offer. Many have placed the MSC at the centre of sustainable seafood policies. Find MSC-labelled seafood.


What we do - raise awarenessRaise awareness with consumers

The MSC blue ecolabel gives everyone an easy way to make the best environmental choice when shopping or dining out. Our communications and marketing activities raise awareness of our ecolabel. Try one of our delicious sustainable seafood recipes or use our product finder to find sustainable seafood.


What we do - educationEducation

The next generation needs to be encouraged to eat sustainable fish and understand the importance of marine conservation. Through our Fish & Kids project the MSC provides teaching resources on marine issues and our work with school lunch providers promotes sustainable seafood served in schools. Visit our Fish & Kids web site.


What we do - work with developing countriesWork with developing countries

Half of the world's seafood comes from the developing world and for millions of people fish is a vital source of nutrition. The MSC is encouraging developing world fisheries to take part in our program and enjoy the benefits that certification and ecolabelling can bring. More about the MSC Developing World Fisheries Program.


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