What does the blue MSC label mean?

Wild, traceable, sustainable: the blue fish label is only applied to wild fish or seafood from fisheries that have been certified to the MSC Fisheries Standard, a science-based set of requirements for sustainable fishing.

A certified sustainable source

Each MSC certified fishery has been independently assessed on its specific impacts to wild fish populations and the ecosystems they're part of.

Handled with care

All along the supply chain, from ocean to plate, MSC certified fish and seafood is separated from non-certified. It is clearly labelled so it can be traced to a certified sustainable fishery.

Trustworthy

Regular DNA testing has shown that MSC labelled products are correctly labelled. So, you can trust that the fish is what its packaging or menu says it is.

Credible

For over 20 years we’ve worked with scientists, fisheries, seafood producers and brands to develop our standards and promote sustainable fishing. The MSC is the only wild-capture fisheries certification and ecolabelling program that meets best practice requirements set by both the United Nations Food and Agriculture Organization (UNFAO) and ISEAL, the global membership association for sustainability standards. In March 2017, the MSC became the first global seafood certification program to be recognised for rigour and credibility by the Global Sustainable Seafood Initiative (GSSI)


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Underwater detailed shot of fish schooling

What is sustainable fishing?

Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.

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Woman and daughter choosing from frozen section in supermarket

How does the MSC label compare?

There are many labels out there, so how does the blue fish compare with others?

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Gloved hand placing sockeye salmon fillets (left) on fish counter, next to haddock fillets (right)

Is seafood with the MSC label really sustainable?

You can trust that seafood with the blue MSC label was caught by a responsible fishery in a sustainable way.

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