Choosing products with the MSC blue label allows you to enjoy eating seafood in the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are pioneering new ways to conserve the marine environment.
How you're helping
By buying fish from sustainable fisheries you’re encouraging more retailers to stock sustainably-sourced seafood and more fisheries to improve and become certified.
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Sustainable seafood recipes
How to cook delicious, sustainable seafood
Why choose the blue label?
10 reasons to choose the MSC label
Five ways to help oceans
Play your part for ocean health from your kitchen
5 sustainable seafood trends for 2023
From thrifty meals to globally inspired salads, MSC Ambassadors and good food champions show you how to make the most of sustainable seafood in the year ahead.
The Ocean Cookbook 2023
17 delicious and healthy sustainable seafood recipes to start your New Year, brought to us by chefs from around the world.
Foodie's guides to sustainable fish and seafood
Our in-depth guides on the best ways to cook popular species like tuna, salmon and more...