Eat sustainable seafood

Choosing products with the MSC blue label allows you to enjoy eating seafood in the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are pioneering new ways to conserve the marine environment.

How you're helping

By buying fish from sustainable fisheries you’re encouraging more retailers to stock sustainably-sourced seafood and more fisheries to improve and become certified.

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Person's hands stirring a pot of ready-to-serve mussels with a spoon

Sustainable seafood recipes

How to cook delicious, sustainable seafood

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Person's hands holding MSC certified frozen fish product over seafood filled freezer

Why choose the blue label?

10 reasons to choose the MSC label

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Lentil salad with tinned herring, in a bowl on a wooden table

Five ways to help oceans

Play your part for ocean health from your kitchen

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Table of ingredients (centre left) with chefs chopping food (right)

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Hands with cutlery cutting into smoked salmon and scrambled eggs on toast

Foodie's guides to sustainable fish and seafood

Our in-depth guides on the best ways to cook popular species like tuna, salmon and cod.

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