Eat sustainable seafood

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    Choosing products with the MSC blue label allows you to enjoy eating seafood in the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are pioneering new ways to conserve the marine environment.

    How you're helping

    By buying fish from sustainable fisheries you’re encouraging more retailers to stock sustainably-sourced seafood and more fisheries to improve and become certified.

    Get started

    Person's hands stirring a pot of ready-to-serve mussels with a spoon

    Sustainable seafood recipes

    How to cook delicious, sustainable seafood

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    Person's hands holding MSC certified frozen fish product over seafood filled freezer

    Why choose the blue label?

    10 reasons to choose the MSC label

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    Lentil salad with tinned herring, in a bowl on a wooden table

    Five ways to help oceans

    Play your part for ocean health from your kitchen

    Find out more
    Table of ingredients (centre left) with chefs chopping food (right)

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    Hands with cutlery cutting into smoked salmon and scrambled eggs on toast

    Foodie's guides to sustainable fish and seafood

    Our in-depth guides on the best ways to cook popular species like tuna, salmon and cod.

    Find out more

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