Eat sustainable seafood

Choosing products with the MSC blue label allows you to enjoy eating seafood in the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are pioneering new ways to conserve the marine environment.

How you're helping

By buying fish from sustainable fisheries you’re encouraging more retailers to stock sustainably-sourced seafood and more fisheries to improve and become certified.

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Sustainable seafood recipes

How to cook delicious, sustainable seafood

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Why choose the blue label?

10 reasons to choose the MSC label

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Five ways to help oceans

Play your part for ocean health from your kitchen

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Foodie's guides to sustainable fish and seafood

Our in-depth guides on the best ways to cook popular species like tuna, salmon and more...

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The Blue Cookbook

10 amazing chefs from around the world help you cook their delicious, healthy and future-friendly recipes at home. With key species facts to help you make the right seafood choices.

Let's cook
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