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Choosing products with the MSC blue label allows you to enjoy eating seafood in the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are pioneering new ways to conserve the marine environment.
By buying fish from sustainable fisheries you’re encouraging more retailers to stock sustainably-sourced seafood and more fisheries to improve and become certified.
How to cook delicious, sustainable seafood
10 reasons to choose the MSC label
Play your part for ocean health from your kitchen
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Our in-depth guides on the best ways to cook popular species like tuna, salmon and more...
10 amazing chefs from around the world help you cook their delicious, healthy and future-friendly recipes at home. With key species facts to help you make the right seafood choices.
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