Eat sustainable fish and seafood | Marine Stewardship Council

Choosing products with the MSC blue label allows you to enjoy eating seafood in the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are pioneering new ways to conserve the marine environment.

By buying fish from sustainable fisheries you’re encouraging more retailers to stock sustainably-sourced seafood and more fisheries to improve and become certified.

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Sustainable seafood recipes

Find out how to cook delicious, sustainable seafood.

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10 reasons to choose the blue fish label

By choosing seafood with the MSC label you're helping to protect oceans, livelihoods and fish for the future.

Eat sustainable seafood

Find out more

Become a Wild One

Sustainable seafood recipes

10 reasons to choose the blue fish label