Eat sustainable fish and seafood | Marine Stewardship Council

Choosing products with the MSC blue label allows you to enjoy eating seafood in the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are pioneering new ways to conserve the marine environment.

How you're helping

By buying fish from sustainable fisheries you’re encouraging more retailers to stock sustainably-sourced seafood and more fisheries to improve and become certified.

Get started

Person's hands stirring a pot of ready-to-serve mussels with a spoon

Sustainable seafood recipes

How to cook delicious, sustainable seafood

Person's hands holding MSC certified frozen fish product over seafood filled freezer

Why choose the blue label?

10 reasons to choose the MSC label

Lentil salad with tinned herring, in a bowl on a wooden table

Five ways to help oceans

Play your part for ocean health from your kitchen

Find out more

Table of ingredients (centre left) with chefs chopping food (right)

Keep up to date

Join us

Bowls of mussels potatoes and salad split screen with image of earth

The Blue Cookbook

10 amazing chefs from around the world help you cook their delicious, healthy and future-friendly recipes at home. With key species facts to help you make the right seafood choices.

Let's cook

Hands with cutlery cutting into smoked salmon and scrambled eggs on toast

Foodie's guides to sustainable fish and seafood

Our in-depth guides on the best ways to cook popular species like tuna, salmon and cod.