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Choosing products with the MSC blue label allows you to enjoy eating seafood in the knowledge you have made a positive choice to support well-managed, sustainable fisheries. These fisheries are pioneering new ways to conserve the marine environment.

How you're helping

By buying fish from sustainable fisheries you’re encouraging more retailers to stock sustainably-sourced seafood and more fisheries to improve and become certified.

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Sustainable seafood recipes

Sustainable seafood recipes

How to cook delicious, sustainable seafood

Why choose the blue label?

Why choose the blue label?

10 reasons to choose the MSC label

Five ways to help oceans

Five ways to help oceans

Play your part for ocean health from your kitchen

5 sustainable seafood trends for 2023

5 sustainable seafood trends for 2023

From thrifty meals to globally inspired salads, MSC Ambassadors and good food champions show you how to make the most of sustainable seafood in the year ahead.

The Ocean Cookbook 2023

17 delicious and healthy sustainable seafood recipes to start your New Year, brought to us by chefs from around the world.
The Ocean Cookbook 2023
Foodie's guides to sustainable fish and seafood

Foodie's guides to sustainable fish and seafood

Our in-depth guides on the best ways to cook popular species like tuna, salmon and more...