Our annual flagship event will take place on 22 April 2026 at 9am CEST, live from Seafood Expo Global in Barcelona. All our stakeholders are invited to attend, either in person or online.
Our 2026 forum
The Long View: The Business Case for Sustainable Seafood
The seafood sector has made huge strides in sustainability over the last 30 years. But the present moment poses significant challenges: pressure on profits, regulatory change, geopolitical uncertainty and increasingly price-conscious consumers.
At this year's MSC Seafood Futures Forum, we'll hear from a leading industry figure whose decades-long commitment to sustainable sourcing exceeded consumer expectations and helped drive change across the industry and the oceans. Drawing on this experience, the session will explore why long-term sustainability commitments are not a cost, but a way to secure supply, reduce risk and maintain the trust of customers, retailers, investors and regulators.
The discussion will also look at how businesses can respond to evolving consumer trends, better positioning seafood as good for human health and the planet, and as part of a food system that works for both people and nature.
Speakers will be announced shortly.
Reasons to attend
- Firsthand insights from a leading figure in the seafood industry
- Get an exclusive preview of trends emerging from the world’s biggest global survey of seafood consumers.
- Meet and network with peers from the industry and sustainable seafood movement.
- Hear about the latest market trends and insights on sustainable seafood, plus new program developments from the MSC
MSC side events at Seafood Expo Global 2026
Catch up with our 2025 forum
The New Wave: Inspiring young consumers to choose sustainable seafood
Amid rising concern about the environment, younger consumers are less likely to buy and eat seafood than previous generations. Factors like cost and cooking knowledge are also influencing their choices. For the seafood industry, this shift presents a major challenge. This event will explore how to effectively engage younger audiences and show them that sustainable seafood is worth the investment, healthy, easy and good for the planet’s future.
We hear from brands and influencers who have successfully overcome these hurdles as they share their strategies for capturing the attention of the next generation of seafood lovers.
