Get Certified! Supply chain
"Ecolabels work as a marketing tool to protect and enhance the overall value of the brand or supermarket chain...MSC in particular appears to be attractive to buyers because it operates as a management tool in the marketplace and among other things reduces the need for buyers to conduct their own expensive validation/audit processes of suppliers."
Proceedings of the Round Table on Ecolabelling and Certification in the Fisheries Sector
The Hague, The Netherlands, April 2009
The MSC Chain of Custody standard for seafood traceability ensures that the MSC ecolabel is only displayed on seafood from an MSC certified sustainable fishery.
If a fishery is certified as meeting the MSC environmental standard for sustainable fishing, use of the MSC ecolabel on seafood products is permitted only where there has been independent verification that the product originated from a certified fishery. An independent certification against the Chain of Custody standard provides this verification.
Find a certifier
Chain of Custody assessments are undertaken by independently accredited certifiers. Find a list of certifiers around the world accredited to carry out assessments against the MSC standards for fisheries or Chain of Custody on Accreditation Services International's website.