Show your customers your fish comes from a sustainable source by using the MSC label. Find out how to show your commitment to certified sustainable seafood.
The benefits
- The MSC blue label is your assurance that the product has been independently verified for its sustainability. DNA testing, investigations and unannounced audits are effective deterrents for mislabelling.
- The blue MSC label represents the world’s most recognised and market-leading seafood certification scheme as endorsed by GSSI and the UN FAO.
- Research shows consumers most trust scientists and NGOs to tackle ocean health and independent certification increases consumer trust in brands.
What consumers think
According to our 2024 survey, conducted by independent research and strategy consultancy, GlobeScan:
74%
74% of seafood consumers said there is a need for brands and supermarkets to independently verify their claims about sustainability.
58%
say seeing the MSC label would make them more likely to purchase a product
52%
are prepared to pay more for certified seafood
