Use the blue MSC label

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    Show your customers your fish comes from a sustainable source by using the MSC label. Find out how to show your commitment to certified sustainable seafood.

     

    The benefits

    1. Seafood with the blue MSC label can be traced back to a sustainable source. Independent surveillance audits and DNA testing prove this.
    2. The blue MSC label represents the world’s most recognised and market-leading seafood certification scheme as endorsed by GSSI and the UN FAO.
    3. Research shows consumers most trust scientists and NGOs to tackle ocean health and independent certification increases consumer trust in brands.

    What consumers think

    According to our 2016 survey, conducted by independent research and strategy consultancy, GlobeScan:

    72%

    of seafood consumers agree that in order to save the oceans, shoppers should only consume seafood from sustainable sources

    68%

    said there is a need for brands and supermarkets to independently verify their claims about sustainability

    62%

    say they have more trust and confidence in brands that use ecolabels
    MSC consumer survey 2016 summary
    Description: Seafood consumers put sustainability before price and brand: graphic summary of MSC Consumer Survey 2016, conducted by Globescan

    Date of Issue: 13 July 2016
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    Looking for Aquaculture Stewardship Council?

    For ASC label use, please visit the ASC website

     

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    MSC label on fresh fish counter at Stockmann, Finland

    Apply to use the MSC label

    The blue MSC label makes it easy for your customers to select sustainable, wild seafood that they can trust.

    Apply now
    MSC packaged products on a table

    MSC label guidelines

    Guidelines setting out the basic rules for how to use the MSC label on product packaging, restaurant menus, fish counters and promotional material.

    Learn more
    MSC labelled products in store and in leaflet

    Approve my use of the MSC label

    The MSC label and associated claims are a registered trademark and any usage must be approved.

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