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Show your customers your fish comes from a sustainable source by using the MSC label. Find out how to show your commitment to certified sustainable seafood.
According to our 2018 survey, conducted by independent research and strategy consultancy, GlobeScan:
72%
61%
The blue MSC label makes it easy for your customers to select sustainable, wild seafood that they can trust.
Guidelines setting out the basic rules for how to use the MSC label on product packaging, restaurant menus, fish counters and promotional material.
The MSC label and associated claims are a registered trademark and any usage must be approved.
Promote your commitment to sourcing certified sustainable seafood and increase sales of your MSC labelled products. Use our marketing assets and toolkits.
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