Use the blue MSC label

Show your customers your fish comes from a sustainable source by using the MSC label. Find out how to show your commitment to certified sustainable seafood.

The benefits

The MSC blue label is your assurance that the product has been independently verified for its sustainability. DNA testing, investigations and unannounced audits are effective deterrents for mislabelling.
The blue MSC label represents the world’s most recognised and market-leading seafood certification scheme as endorsed by GSSI and the UN FAO.
Research shows consumers most trust scientists and NGOs to tackle ocean health and independent certification increases consumer trust in brands.

What consumers think

According to our 2018 survey, conducted by independent research and strategy consultancy, GlobeScan:

of seafood consumers agree that in order to save the oceans, shoppers should only consume seafood from sustainable sources

said there is a need for brands and supermarkets to independently verify their claims about sustainability

say they have more trust and confidence in brands that use ecolabels

Looking for Aquaculture Stewardship Council?

For ASC label use, please visit the ASC website

Get started

Apply to use the MSC label

The blue MSC label makes it easy for your customers to select sustainable, wild seafood that they can trust.

Apply now

MSC label guidelines

Guidelines setting out the basic rules for how to use the MSC label on product packaging, restaurant menus, fish counters and promotional material.

Learn more

Approve my use of the MSC label

The MSC label and associated claims are a registered trademark and any usage must be approved.

Submit your artwork

Marketing: Promote sustainable seafood

Promote your commitment to sourcing certified sustainable seafood and increase sales of your MSC labelled products. Use our marketing assets and toolkits.

Find out more