MSC certification helps you to meet a growing demand for sustainable seafood, strengthens your reputation and offers new business opportunities.
5 reasons to choose MSC
- Global demand for sustainable seafood is growing.
- Create confidence in your products by offering independently verified sustainable seafood that protects our ocean for the future.
- Strengthen staff, supplier and customer loyalty by working on common sustainability goals.
- Demonstrate that your business is well-managed.
- Choose from more than 100 species of wild-caught seafood from thousands of certified suppliers.
The stats
72%
seafood consumers agree supermarkets' and brands' sustainability claims should be clearly labelled by an independent organisation*
More than
18,000
different products sold globally with the MSC blue label in the 2019-20 (UK financial year)
70%
seafood consumers across 22 markets would like to know more about the sustainability of companies' fish and seafood products*
Approximately
US$ 10bn
sales value of seafood with the blue MSC label
*According to our 2018 survey, conducted by independent research and strategy consultancy, GlobeScan
“Using the blue MSC label educates and involves our customers in protecting ocean ecosystems for future generations.”
McDonald’s USA
Ready for the next step?
Supply chain certification guide
An overview of what to expect from the Chain of Custody certification process.
Contact your local MSC commercial representative
We have commercial outreach colleagues around the world who can help with getting your business certified to sell fish and seafood with the blue MSC label.
After certification: Resources
When you have Chain of Custody you're part of a global network of independently verified sustainable seafood supplies.