For a future full of peel-good moments, look for the MSC blue fish tick label

This means it comes from a well-managed fishery that minimises its impact on the ocean and protects fish stocks for the future.

On a mission to end overfishing

We're the Marine Stewardship Council, an international non-profit on a mission to end overfishing. We set the world's leading standards for sustainable fishing and assurance within the seafood supply chain.

Look for the MSC blue fish tick label

The MSC blue fish tick makes it easy to choose wild-caught seafood that protects the ocean. Every purchase supports fishers who care and helps keep seafood on our plates for generations to come, so you can feel good about eating seafood that’s good for the ocean too.

Explore sustainable seafood

Overfishing explained

Discover the causes, effects and solutions to overfishing.

Learn about overfishing

The importance of krill

Antarctic krill are small, shrimp-like crustaceans found in dense swarms in the Southern Ocean. They are a vital species in the food chain, so must only be fished in a sustainable way.

Learn more about krill

Bycatch reduction devices

Bycatch reduction devices are essential tools in sustainable fishing, helping to reduce the unintentional capture, also known as bycatch, of non-target species which can include species like sea turtles, sea lions, seabirds and undersized fish.

Learn about bycatch reduction devices