We're part of a collective effort to restore ocean health. Read the inspirational sustainable fishery stories about passionate people fishing with the future in mind.
The MSC program is a collective effort that could not exist without the many fishers around the world who work to safeguard stocks, ecosystems and their own livelihoods.
Fishing is more than just a job, it forms the backbone of many communities. When you buy sustainable seafood with the blue fish tick, you're supporting work to protect our ocean and ensure seafood forever.
Read about the passionate people bringing sustainable seafood to your plate.
Sustainable fisheries in New Zealand
New Zealand Albacore Tuna
New Zealand Orange Roughy
Sustainable fisheries in Northern Australia
Sustainable fisheries in Western Australia
Australian silver-lipped pearl oyster
Western Australia rock lobster
Blue Swimmer Crab
Sustainable fisheries in South Australia
Lakes and Coorong Pipis
Sustainable fisheries in the Southern Ocean
Patagonian toothfish: reducing bycatch
Sustainable fisheries in the Western Central Pacific Ocean
Skipjack tuna
Sustainable fisheries in Vietnam
Sustainable fisheries in Japan
Skipjack tuna
Sustainable fisheries in the United States
Alaska pollock
Find out more
Our approach
Our approach means everyone can play a part in that future while enjoying seafood, not avoiding it.
Our collective impact
For more than 20 years fisheries, scientists, consumers and industry have been part of a collective effort to make sure our oceans are fished sustainably.
What is sustainable fishing?
Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.














