Enjoy the seafood you love, today, tomorrow and always.

We're on a mission to end overfishing. Ensure future generations can enjoy the wild seafood we love. Choose certified sustainable seafood with the blue fish label.

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Sustainable seafood - Shoppe no further

A first for retail seafood in Australia - The Fish Shoppe located at the South Melbourne Market has achieved Marine Stewardship Council (MSC) Chain of Custody.

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Meet the Wild Ones

We're in this together

Gloved hand placing sockeye salmon fillets (left) on fish counter, next to haddock fillets (right)

Choose the blue fish label

When you buy a product with the blue fish label you’re supporting a fishery that is contributing to healthier oceans. We think it’s a no-brainer.

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Person's hands presenting a cooked meal of pollock in parchment

Sustainable recipes

Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.

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Long shot of a group of female processors in full uniform laughing

Real life stories

The best way to understand the impact of the MSC program is through those involved. Read about the passionate people taking care of our oceans.

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