We're on a mission to end overfishing. Ensure future generations can enjoy the wild seafood we love. Choose certified sustainable seafood with the blue fish label.
A first for retail seafood in Australia - The Fish Shoppe located at the South Melbourne Market has achieved Marine Stewardship Council (MSC) Chain of Custody.
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When you buy a product with the blue fish label you’re supporting a fishery that is contributing to healthier oceans. We think it’s a no-brainer.
Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified seafood.
The best way to understand the impact of the MSC program is through those involved. Read about the passionate people taking care of our oceans.
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