Join our mission to end overfishing & ensure we have fish forever by choosing wild-caught seafood with the MSC blue fish tick label.

We're the Marine Stewardship Council - an international non-profit that set standards for sustainable fishing and traceability within the seafood supply chain.

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Overfishing explained

Overfishing explained

Discover the causes, effects and solutions to overfishing.

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Sustainable seafood guide

Sustainable seafood guide

Where to buy, what to look for and the questions to ask.

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Help protect our ocean

Buy sustainable seafood

Buy sustainable seafood

You’ll find MSC certified sustainable seafood with the blue fish tick on over 500 products as well as some restaurant menus.

Where to buy
Teach and learn about ocean sustainability

Teach and learn about ocean sustainability

Use our Australian and New Zealand curriculum-relevant teaching and learning resources to discover how we can help keep our oceans healthy for generations to come.

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Stories from the sea

Stories from the sea

Sustainable fishing isn't always easy. Find out what it takes from the passionate people working hard so you don't have to.

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Featured news

Talking Tuna with Cathal Farrell of Upscale Seafoods

Talking Tuna with Cathal Farrell of Upscale Seafoods

15 November 2021

From the east coast of Ireland to the east coast of Australia via South Africa, Cathal Farrell has worked in the seafood business for almost four deca...

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