The MSC blue fish label

Thanks for choosing certified sustainable seafood with the blue fish tick. Your choice supports our mission to end overfishing and ensure we have seafood forever.

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Buy sustainable seafood

Shopping for sustainable seafood is easy. Just look for the blue fish tick on over 500 products in Australia and New Zealand such as Birds Eye, John West and SEALORD. Available at all major supermarkets such as Coles, Woolworths, ALDI and many more.

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Meet the Wild Ones

Help protect our ocean

MSC packaged products on a table

Buy sustainable seafood

When you buy a product with the blue fish tick you’re supporting a fishery that is contributing to healthier oceans.

Where to buy
Person's hands presenting a cooked meal of pollock in parchment

Cook a sustainable seafood recipe

Chefs and seafood lovers from around the world share quick and tasty ways of cooking MSC certified sustainable seafood.

View recipes

Read and share an inspirational story

We're part of a collective effort to restore ocean health. Read about the passionate people taking care of our oceans.

Get inspired
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