Supply chain - Why get certified - Marine Stewardship Council

MSC certification helps you to meet a growing global demand for sustainable, traceable seafood, strengthens your reputation and offers new business opportunities.

5 reasons to choose MSC

Global demand for sustainable seafood is growing.
Create confidence in your products by offering traceable, sustainably caught seafood.
Strengthen staff, supplier and customer loyalty by working on common sustainability goals.
Demonstrate that your business is well-managed.
Choose from more than 100 species of wild-caught seafood from thousands of certified suppliers.

The stats

seafood consumers trust an independent ecolabel more than a brand’s own promise

More than

products sold in 100 countries with the blue MSC label

consumers across 21 markets look for seafood from a sustainable source (Globescan 2016)

Approximately

consumer facing value of seafood with the blue MSC label

Using the blue MSC label educates and involves our customers in protecting ocean ecosystems for future generations.

Susan Forsell, Vice President Sustainability McDonald’s USA

Ready for the next step?

Woman in protective hairnet checking stock with digital tablet

Supply chain certification guide

An overview of what to expect from the Chain of Custody certification process.

Get certified

Square crop of world map with countries in blue

Contact your local MSC commercial representative

We have commercial outreach colleagues around the world who can help with getting your business certified to sell fish and seafood with the blue MSC label.

Fish counter at Edeka, Germany, showing MSC labels

After certification: Resources

When you have Chain of Custody certification you're part of a global network of traceable, sustainable seafood supplies.

What's next?

Why get your business MSC certified?