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For a future full of peel-good moments, look for the MSC blue fish tick label

This means it comes from a well-managed fishery that minimises its impact on the ocean and protects fish stocks for the future.

On a mission to end overfishing

We're the Marine Stewardship Council, an international non-profit on a mission to end overfishing. We set the world's leading standards for sustainable fishing and assurance within the seafood supply chain.

Look for the MSC blue fish tick label

Look for the MSC blue fish tick label

The MSC blue fish tick makes it easy to choose wild-caught seafood that protects the ocean. Every purchase supports fishers who care and helps keep seafood on our plates for generations to come, so you can feel good about eating seafood that’s good for the ocean too.
Explore sustainable seafood

Overfishing explained

Discover the causes, effects and solutions to overfishing.
Learn about overfishing
Overfishing explained
The importance of krill

The importance of krill

Antarctic krill are small, shrimp-like crustaceans found in dense swarms in the Southern Ocean. They are a vital species in the food chain, so must only be fished in a sustainable way.

Learn more about krill

Bycatch reduction devices

Bycatch reduction devices are essential tools in sustainable fishing, helping to reduce the unintentional capture, also known as bycatch, of non-target species which can include species like sea turtles, sea lions, seabirds and undersized fish.
Learn about bycatch reduction devices
Bycatch reduction devices

Help fund our vision of our ocean teeming with life

Help us protect seafood supplies and keep the ocean teeming with life now and for future generations.

Help protect our ocean

Back on country - the Kuti Co story

Back on country - the Kuti Co story

Kuti Co is a Ngarrindjeri-owned enterprise providing opportunities for members of their community to get back on country harvesting kuti (aka pipis, clams or cockles) in South Australia's MSC certified Lakes and Coorong fishery.

Teach and learn ocean literacy

Teach and learn ocean literacy

Use our Australian and New Zealand curriculum-relevant teaching and learning resources to discover how we can help keep our oceans healthy for generations to come.

Stories from the sea

Stories from the sea

Sustainable fishing isn't always easy. Find out what it takes from the passionate people working hard so you don't have to.

The MSC in numbers

19.3%

of marine wild catch engaged with the MSC program (certified, in assessment, suspended, and in-transition)

716

fisheries engaged in the MSC program

2,362

improvements made by MSC certified fisheries

MSC latest news and views

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Uniting for World Ocean Day

Uniting for World Ocean Day

03 April 2022

Five things you can do this Sustainable Seafood Week

Five things you can do this Sustainable Seafood Week

15 March 2022

Sea Week is a moment to advance ocean literacy

Sea Week is a moment to advance ocean literacy

28 February 2022

The Sustainable Seafood Awards Australia now open
news

The Sustainable Seafood Awards Australia now open

31 January 2022

Talking Tuna with Cathal Farrell of Upscale Seafoods
news Q&A

Talking Tuna with Cathal Farrell of Upscale Seafoods

15 November 2021

Harley and Johns beam into classrooms to advance ocean literacy
news

Harley and Johns beam into classrooms to advance ocean literacy

13 September 2021

Seafood insights: Q&A with George Clement
opinion piece

Seafood insights: Q&A with George Clement

13 September 2021

Talking seafood and sustainability with Mures Tasmania
Q&A

Talking seafood and sustainability with Mures Tasmania

08 July 2021