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Alex Webb

Alex Webb

MSC Oceania Senior Marketing & Communications Manager

The Marine Stewardship Council (MSC), an international non-profit on a mission to end overfishing by setting standards for sustainable fishing and supply chain assurance, today announced the winners of the annual Sustainable Seafood Awards Australia, run in partnership with the Aquaculture Stewardship Council (ASC).

Coinciding with Sustainable Seafood Week starting today (27 March), a campaign to raise awareness of the MSC and ASC seafood certification labels, the awards celebrate the organisations and individuals working together to ensure seafood supplies are safeguarded for this and future generations.

The event, which was hosted by Alice Zaslavsky, an award-winning author, broadcaster, and tastemaker, saw a range of awards given, including:

  • ALDI won the MSC Best Sustainable Seafood Supermarket for their wide range of everyday affordable and accessible MSC-labelled products and their continued commitment to ocean health.
  • The MSC Best Sustainable Seafood Product Award went to Austral Fisheries for their Karumba Banana Prawns available at Woolworths.
  • The MSC Best Sustainable Petfood Product Award to Mars Petcare Australia for their DINE® Pulled Menu - Gravy Indulgence with Tuna.
  • The prestigious MSC Lifetime Achievement Award was presented to Manni Kalisperis from Simplot for his legacy in pioneering a long-term movement towards sustainable fishing and sustainable seafood.   
  • Goolwa PipiCo in South Australia was awarded the MSC Community Champion Award for their world-leading efforts in community engagement and first nations reconciliation
  • Brad Adams from Rare Foods Australia was named MSC Sustainable Fishing Hero for his leadership and pioneering approach to embedding sustainability values within the world's first commercial abalone ranch.

Speaking at the Sustainable Seafood Awards, Rupert Howes, MSC CEO, said, “These leaders in sustainable seafood are creating a wave of change.

“The ocean is the largest ecosystem on Earth, and Australia is home to the third largest marine jurisdiction in the world with an Exclusive Economic Zone covering 8.2 million square metres. There is huge potential for our ocean to feed and sustain us if sustainably managed.

“There is growing recognition that food systems must be transformed - that achieving the U.N. Sustainable Development Goals (SDGs) requires shifting toward a system that is more diverse, resilient, and just, as well as healthier.

“These awards recognise what we’re seeing globally, signs that brands are stepping up their commitment to source only sustainable and certified seafood.

“Blue foods” - foods derived from aquatic animals, plants and algae cultivated and captured in freshwater and marine environments - have much to offer in securing the health and wellbeing of future generations.”

Australian consumers can now enjoy a wide choice of MSC-certified sustainable seafood, with over 300 products available across different categories, including canned, chilled, frozen, pet and health and wellbeing supplements. The MSC blue fish tick label on a product indicates MSC-certified sustainable seafood from healthy, wild fish populations.

Super Seafood is certified

During Sustainable Seafood Week, the MSC and ASC will raise awareness of their certification labels with a new advertising campaign promoting certified seafood, dubbed ‘super seafood’. The advert showcases MSC-certified fisheries and ASC-certified farms in Australia and the heroes behind the scenes that make certified seafood possible.


Speaking about the ACCC’s recent crackdown on greenwashing, Kiarne Treacy, CEO and Founder of Sustainable Choice Group, said: “When used correctly, certification schemes like the MSC and the ASC have the power to guide and encourage more sustainable consumption and play a critical tool in educating the masses that the choices you make at the supermarket really do make a difference.

“Following the recent investigation by the ACCC into sustainability claims, we can now see a clear way forward for brands to communicate meaningful and honest sustainability messaging. A key area of focus is the use of eco-labels that are from third-party accreditations compared to self-made claims.

"Now is the time for businesses to review their use of third-party certifications and labels to ensure they are highlighting the specific product or brand they apply to. Gone are the days of saying 'better for the ocean' and leaving it at that.”

Sustainable Seafood Awards Australia

The Sustainable Seafood Awards Australia recognise organisations and individuals making a significant contribution to ensure we have fish forever. The annual awards are run by the Marine Stewardship Council in partnership with the Aquaculture Stewardship Council.

Sustainable Seafood Awards Australia