What is the MSC?

The MSC works with fisheries, grocery stores, restaurants, and other companies to change the way the oceans are fished, address food fraud, and make it simple for consumers to purchase sustainable, traceable, wild seafood.

Our vision is of the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations.

Our mission is to use our ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognizing and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis.

Choose MSC to:

• Prevent food fraud
• Combat overfishing and keep our oceans healthy
• Promote transparency in supply chains
• Support fishermen and fishing communities
• Ensure a robust supply of seafood for future generations