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Tools for engaging consumers by promoting your commitment to a healthy ocean

Welcome to our comprehensive collection of marketing tools designed to help MSC certified partners effectively communicate their commitment to MSC certification, sustainable products, and a healthy ocean for the future. From ready-to-use digital assets to pre-approved messaging guides, these resources make it easy to showcase your role in protecting the ocean and ensuring the future of seafood. 

Access made easy

To download most of the assets here, you will need to log in to the MSC Multimedia Library.

Quick approval process

Promotional materials, marketing artwork, ads, and MSC claims need to be approved by the MSC. Please submit them to our marketing team and we will get back to you within 2 business days.

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Brand Essentials (Logos & Guidelines)

Brand Essentials (Logos & Guidelines)

Download MSC logos in multiple formats and access our guidelines to ensure consistent use across your marketing materials. 
Access Logos Access Use Guidelines

Social & Digital Marketing Assets

Access customizable social media templates, digital banners, and images to share your commitment to the MSC online
Social Media Graphics Social Media Language
Social & Digital Marketing Assets
Fishery Stories & Visual Media

Fishery Stories & Visual Media

Explore inspiring stories from MSC certified fisheries and download engaging photos and videos.
Fishery Photos and VIdeos Stories from the Water

Campaigns & Key Events

Learn about key campaigns, important dates, and how your company can get involved in promoting your commitment to the MSC mission.
Visit Our Campaign Page
Campaigns & Key Events
Credible Sustainability Claims Guide

Credible Sustainability Claims Guide

This messaging guide is designed to equip MSC partners with the tools they need to communicate MSC sustainability commitments credibly.
Get the Guide

Frequently Asked Questions

What is the MSC Multimedia Library? Photo, video, and other assets are stored in the MSC Multimedia Library (MML). If you already have an account, you can log in here or, if you don’t, you can request access by filling out this short form.

Who is eligible to use the MSC’s marketing resources? Any partner who holds an MSC licensing agreement (Ecolabel License Agreement or Retailer Marketing Agreement) is eligible to use the images, graphics, design files, and other resources within the asset library. 

Are the materials free to use? Yes, most of the materials and assets within the MSC multimedia library are free for MSC certified partners to use as long as they are used in connection with the MSC and MSC labeled products. The rights to the majority of the materials are owned by the MSC and remain the property of the MSC, but some require the owner’s permission. Please check the usage rights or ask the MSC team before downloading. 

Is approval needed for all marketing campaign artwork? Promotional materials, marketing artwork, ads, and MSC claims need to be presented to and approved by the MSC.  

How can I get my marketing campaign artwork approved? Email [email protected] for approval requests. 

Do I need permission each time I use materials from the MSC media library? In general, you should follow the guidelines listed with each asset. All MSC claims, promotional materials, marketing artwork, and ads need to be approved. 

How can I receive additional information? If you would like more information, please don’t hesitate to contact the NA Marketing and Communications team at [email protected]. 

Who is my contact for approving packaging graphics and answering questions about the MSC blue fish label on-pack? Our licensing team is able to answer your questions about using the ecolabel on packaging. They can be reached at [email protected].