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Welcome to our Marketing Resource Page where MSC partners can find our most up-to-date resources for promoting your commitment to MSC certified sustainable seafood.
Available to all MSC partners, these assets are designed to help you educate your customers about the MSC program and your company's commitment to sustainability. Not sure if your company has a partnership with the MSC? Reach out to your local MSC representative here.
To download most of the assets here, you will need access to the MSC Multimedia Library. If you don't have an account, sign up for one here*.
*Note: To ensure a quick approval of your account, please use your MSC contact's email address instead of your CoC code. Under 'Nature of relationship with the MSC' select 'MSC Contact E-mail Address' and include the email address of your MSC contact under 'Supporting code or e-mail address'.
What is the MSC Multimedia Library? Photo, video, and other assets are stored in the MSC Multimedia Library (MML). If you already have an account, you can log in here or, if you don’t, you can request access by filling out this short form.
View our collection of resources (photos, videos, blog/newsletter templates), social media posts, and more in the following toolkit.
March 3: UN World Wildlife DayA UN day that highlights and urges people to celebrate the world's wild flora and fauna and commit to ensuring sustainable use of wild resources
March 8: International Women’s DayA day that highlights and acts as a focal point in the movement for women’s rights when we celebrate women in the seafood industry
March 22: World Water DayA UN day that highlights the importance of freshwater. The day is also used to advocate for the sustainable management of freshwater resources
April 22: Earth DayGlobal annual event created to support environmental protection
May 2: World Tuna DayEstablished by the United Nations to raise awareness of the importance of tuna and promote more sustainable fishing practices
June 5: World Environment DayCreated by the United Nations – a day for encouraging worldwide awareness and action to protect our environment
October 16: World Food DayA UN day that serves as a call for global solidarity to help the most vulnerable people to recover and make food systems more sustainable, stronger, and resilient to issues
November 21: World Fisheries DayFishing communities worldwide celebrate this day to highlight the importance of maintaining the world's fisheries
Here, we've created a collection of MSC 101 resources that can be used to help educate your customers about what your MSC commitment means.
Feel free to use any of the following assets on your website, social media accounts, or printed materials to promote your commitment to MSC certified sustainable seafood.
Explore and share the MSC Blue Fish Guide to Sustainable Seafood to help your customers learn how to incorporate sustainable seafood into a balanced diet without negatively impacting our ocean. The Blue Fish Guide shows seafood eaters how to consume seafood mindfully, creating meals that are "good for you and the ocean too" and includes a guide to shopping for sustainable seafood in their local markets.
Below you’ll find some of the questions most commonly asked by seafood eaters and those looking to learn more about sustainability. Feel free to use them (either copied directly or rewritten to sound more like your brand voice) to help your customers understand why achieving MSC certification was important for your business and what it means to use the MSC blue fish label.
In the MSC program, sustainable seafood means that it was fished from stocks with health populations, with minimal impact on the environment, and in an area with effective, responsible management.
79% of Americans agree we need to protect seafood supplies for future generations and 64% believe we need to consume seafood only from sustainable sources to save the ocean (MSC GlobeScan Survey 2020).
MSC certified fisheries must meet all three principles of the MSC Standard: 1) healthy fish stocks, 2) minimal environmental impact, 3) good management in place to react and adapt to any new information or changing conditions. The program is voluntary and undertaken by a third party auditor.
No. The MSC sets the standard for sustainable fishing, and then fisheries around the world can voluntarily enter the program to be assessed against the MSC Fisheries Standard by a third-party auditor.
Yes. The MSC program is open to any fishery regardless of its size, geography, or the fishing method used, so long as it is a wild-capture fishery.
Look for the MSC blue fish to know that your seafood is sustainably sourced, independently verified, and wild-caught. MSC certified fisheries voluntarily undergo extensive review and annual audits that ensure that fish stocks remain healthy, there is minimal impact to the broader ecosystem, and there is effective management that is responsive to changes in the environment. Learn more by following @MSCbluefish
Easy! Our fish is sourced from Marine Stewardship Council (MSC) certified fisheries, and their program only applies to wild-caught seafood, never farmed. The MSC Fisheries Standard is the world’s most recognized standard for verified sustainable, wild seafood. Learn more by following @MSCbluefish.
The MSC visited the Alaska Salmon fishery in the summer of 2019 to tell the ocean-to-plate traceability story of sustainable wild Alaska salmon through the lens of a fifth-generation Alaska native fisherman.
The MSC visited the Wild Alaska Pollock Fishery in Dutch Harbor, Alaska in 2017 to tell the story of different families involved in the fishery and why sustainability is important to them.
The MSC visited the West Coast Groundfish Fishery in 2017 to tell the story of a three-generation fishing family and their experience with the collapse and rebuilding of the fishery.
You’re welcome to directly copy the following social posts for your own channels or adapt the language to better match your company voice. Feel free to use images from the Multimedia Library or use your own. Just remember that when talking about your MSC commitment, your imagery needs to show only certified products/fisheries, and please link to @MSCbluefish.
When you see the MSC blue fish label on our products, you know….
…there’s so much to enjoy. From salmon to sea scallops, there are endless seafood options for today, tomorrow, and always.…you can cook with confidence. Rest easy knowing your fish comes from a certified sustainable source.…it’s always wild. MSC certified sustainable seafood can be traced back to a certified wild-capture fishery.…it’s "feel good fish". Your purchase supports fishermen and communities that help take care of our ocean.
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Look for the blue fish label on our products to:
✓ Prevent food fraud✓ Combat overfishing and keep our ocean healthy✓ Support fishermen and fishing communities✓ Ensure a robust supply of seafood for future generations
We’re proud to partner with the @MSCbluefish to bring wild, certified sustainable to our customers! Reach out to learn more about our sustainable seafood options: [insert relevant link] #FeelGoodSeafood
Have you noticed a little blue fish next to certain items on our menu? The @MSCbluefish is a way to verify that the seafood you are enjoying is wild and certified sustainable! Learn more about the #MSCbluefish [MSC link with more information]
We’re proud to partner with the @MSCbluefish to bring wild, certified #SustainableSeafood to our customers! Reach out to learn more about our ocean-friendly offerings. [Insert relevant link]
We’re proud to offer sustainable seafood options to our customers. Look for the @MSCbluefish label when you are shopping to identify options that are wild-caught and from a certified sustainable source! Follow @MSCbluefish to learn more about the work they are doing to prevent overfishing and improve ocean health so we can look forward to a #BigBlueFuture.
Looking for sustainable seafood that supports a healthy ocean ecosystem? Check for the @MSCbluefish on select products to verify that they’re MSC certified sustainable. Learn more about how you can support a #BigBlueFuture (link in our bio): 5 simple actions to protect the ocean
We choose certified sustainable fishing practices because we believe it’s the best way we can contribute to keeping our ocean healthy and full of fish. That’s why we are a proud partner of @mscbluefish and use the MSC certification label on our product(s).
#DYK that choosing products with the MSC blue fish label allows you to enjoy eating seafood with the knowledge you have made a positive choice to support well-managed, sustainable fisheries? Many MSC certified fisheries are pioneering new ways to protect the marine environment.
The MSC has an ever-growing collection of video assets that you are able to use on your website and social media channels. These videos can be embedded from YouTube by simply clicking the ‘share’ button on YouTube and then selecting the ‘embed’ option and following the prompts. Find even more videos on our YouTube channel.
Description: A brief introductory video for your customers to better understand who the MSC is and what we do.
Required tags: @MSCbluefish
Sample captions
(1) We’re proud to work with @MSCbluefish and have our products carry their certification of sustainability.
(2) Let’s talk about the ocean! It’s more important now than ever before to keep our ocean healthy and full of fish. That’s why we’re proud to work with the MSC, a global nonprofit that works to reverse overfishing, keep oceans healthy, and protect our last major food source that’s truly wild: seafood. The #MSCbluefish label on our products indicates that our seafood comes from a certified sustainable and wild source! Look for it next time you pick up our product and learn more about the MSC by following @MSCbluefish.
Use this video
-Embed from YouTube
-Download from the multimedia library
Use the 15-second version
Description: This two-and-a-half-minute video provides an overview of Principle 1 of the MSC Fishery Standard: sustainable fish stocks, to help your customers better understand what sustainable fishing means. Part 1 of 3.
(1) The #MSCbluefish label you’ve seen on our products means that our seafood was sourced sustainably. One aspect of sustainability involves leaving enough fish in the ocean to continue to reproduce, so fish will continue to be available for generations to come. Learn more by following @MSCbluefish.
(2) What does ‘sustainably sourced’ mean? It means that our products with the #MSCbluefish label come from fisheries that leave enough fish in the ocean for future generations. Learn more by following @MSCbluefish.
Description: This video provides an overview of Principle 2 of the MSC Fishery Standard: minimizing environmental impact, to help your customers better understand what sustainable fishing means. Part 2 of 3.
(1) The #MSCbluefish label you’ve seen on our products means that our seafood was sourced sustainably. One aspect of sustainability involves minimizing the impact that fishing has on the environment and on other species (bycatch). Learn more by following @MSCbluefish.
(2) What does ‘sustainably sourced’ mean? It means that our products with the #MSCbluefish label come from fisheries that have minimal impact on the environment. Learn more by following @MSCbluefish.
Description: This video provides an overview of Principle 3 of the MSC Fishery Standard: good management, to help your customers better understand what sustainable fishing means. Part 3 of 3.
(1) The #MSCbluefish label you’ve seen on our products means that our seafood was sourced sustainably. One aspect of sustainability involves good management so that the fishery is able to adapt to any changing conditions and fishermen can continue fishing for generations. Learn more by following @MSCbluefish.
(2) What does ‘sustainably sourced’ mean? It means that our products with the #MSCbluefish label come from fisheries that have responsible and resourceful management systems in place. Learn more by following @MSCbluefish.
Description: This video tells the story of the people, passion, and hard work behind the Prince Edward Island Lobster Fishery in Canada and features MSC Ambassador Chef Charlotte Langley.
(1) Enjoying lobster this season? Our lobster with the #MSCbluefish label comes from a certified sustainable fishery, like this one on Prince Edward Island. Follow @MSCbluefish to learn more.
(2) Our lobster with the #MSCbluefish label can be traced back to a certified sustainable fishery. Follow @MSCbluefish to learn more.
Use the 1-minute version
Description: Get to know three boat captains that fish for wild Alaska pollock on the Bering Sea for one of the largest sustainable fisheries in the world: the MSC certified U.S. Alaska pollock fishery.
(1) Our pollock products with the #MSCbluefish label come from one of the largest certified sustainable fisheries in the world. Follow @MSCbluefish to learn more.
(2) Our pollock products with the #MSCbluefish label come from the cold waters of Alaska where fishermen work hard to ensure this resource is available for generations to come. Learn more by following @MSCbluefish.
Use the 15-second versions
Description: The story of a multi-generational fishing family in OR fishing in the MSC certified West Coast Groundfish Fishery.
Sample caption: When you buy our seafood with the #MSCbluefish label, you are supporting fishing families who work hard to ensure seafood is available for generations. Follow @MSCbluefish for more stories like this.
Description: Meet a fifth-generation Alaska native fisherman who fishes in the MSC Certified Alaska Salmon Fishery in Bristol Bay, Alaska.
(1) When you buy our seafood with the #MSCbluefish label, you are supporting generations of fishermen who work hard to ensure seafood is available for the future. Follow @MSCbluefish for more stories like this.
(2) When you buy our salmon with the #MSCbluefish label, you know you’re supporting fishermen like Emily to work hard to bring us the sustainable salmon year after year. Follow @MSCbluefish to learn more.
Description: A quick video tutorial on how to make a delicious halibut dish.
Required tags: @MSCbluefish, @ChefCharlotteLangley
Sample caption: Looking to get creative with halibut? Check out this recipe from #MSCbluefish Ambassador @ChefCharlotteLangley. Follow @MSCbluefish for more sustainable seafood tips.
Use the full-length version (4:42)
Description: A quick video tutorial on how to make a delicious cod dish.
Sample caption: Looking to get creative with cod? Check out this recipe from #MSCbluefish Ambassador @ChefCharlotteLangley. Follow @MSCbluefish for more sustainable seafood tips.
Description: A quick video tutorial on how to make delicious paella.
Sample caption: Looking to up your seafood game? Check out this recipe from #MSCbluefish Ambassador @ChefCharlotteLangley. Follow @MSCbluefish for more sustainable seafood tips.
Description: In this one-minute video, MSC Ambassador Chef Charlotte Langley demonstrates fast and easy cooking techniques she loves for pan searing three popular types of fish.
(1) Tentative about cooking fish? Dive in and learn how to pan sear three popular types of fish with @MSCbluefish Ambassador @ChefCharlotteLangley. #ChooseMSC #KeepItWild (2) Tentative about cooking fish? MSC Ambassador Chef Charlotte Langley provides a step-by-step guide to pan searing three popular types of MSC certified sustainable fish. Visit msc.org to discover more sustainable seafood recipes. @MSCbluefish @ChefCharlotteLangley #ChooseMSC #KeepItWild
Description: In this one-minute video, MSC Ambassador Chef Charlotte Langley demonstrates fast and easy cooking techniques she loves for oven roasting three popular types of fish.
(1) Build up your culinary confidence cooking seafood! Dive in and learn how to oven roast three popular types of fish with MSCbluefish Ambassador @ChefCharlotteLangley. #ChooseMSC #KeepItWild #FeelGoodSeafood
(2) Build up your culinary confidence cooking seafood! MSC Ambassador Chef Charlotte Langley provides a step-by-step guide to oven roasting three popular types of MSC certified sustainable fish. @MSCbluefish @ChefCharlotteLangley #ChooseMSC #KeepItWild #FeelGoodSeafood
All the assets in all our toolkits are designed to be evergreen, so please feel free to browse outside of the designated campaign timeline and adapt to your needs. Just be sure to send any adapted creative to NAmarketin@msc.org for review.
Sustainable squid fishing: partner toolkit
Sustainable oyster fishery: partner toolkit
Sustainable sardine fishing: partner toolkit
World Ocean Day and National Ocean Month toolkit (prepared May 2022)
Seafood Month Toolkit (published October 2021)
Heart Health and Nutrition Months toolkit (published January 2022)
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