Supply chain companies

Selling and promoting MSC certified sustainable seafood means you’re supporting fishing communities working hard to fish sustainably.

The MSC program is the world’s most recognized seafood certification program. MSC certification helps you to meet a growing global demand for sustainable and traceable seafood, strengthens your reputation, and offers new business opportunities. 


5 reasons to choose MSC

 

 

  1. Satisfy demand

    Global demand for sustainable seafood is growing

  2. Enhance trust

    Create long term confidence in your products by offering traceable, sustainably caught seafood

  3. Strengthen loyalty

    Strengthen staff, supplier and customer loyalty by working on common sustainability goals, providing independent verification and sharing stories about the provenance of your seafood

  4. Show you're well-managed

    Demonstrate that your business is well-managed and taking a leading role in creating a more transparent and sustainable seafood industry

  5. Plenty of choice

    Choose from more than 100 species of wild-caught seafood from thousands of certified suppliers

57%

seafood consumers trust an independent ecolabel more than a brand’s own promise
More than

25,000

products sold in 100 countries with the blue MSC label 

41%

consumers across 21 markets look for seafood from a sustainable source (Globescan 2016)
Approximately

US$ 5.6bn

consumer facing value of seafood with the blue MSC label

Using the MSC blue fish label educates and involves our customers in protecting ocean ecosystems for future generations.

Susan Forsell Vice President Sustainability, McDonald’s USA

Assurance

Substitution and mislabeling of fish and seafood are global problems. Retailers, brands, and consumers need to be sure that the MSC blue fish label only appears on seafood from certified sustainable fisheries.  

To provide this assurance, we have developed a set of requirements, set out in the MSC Chain of Custody Standardwhich ensure MSC certified seafood is traceable from ocean to plate. To sell seafood with the MSC blue fish label, companies in the supply chain must be certified to this standard, and follow the requirements set out by the MSC.  

We regularly monitor the MSC certified supply chain, carrying out tracebacks and DNA testing, to ensure the integrity of MSC labelled products. 

Aquaculture and fish feed

Our Chain of Custody Standard is also used by the Aquaculture Stewardship Council (ASC) to ensure the integrity of farmed fish (aquaculture) products sold with the green ASC label.

North America Commercial Team


Everette Anderson

Everette Anderson

Senior Commercial Manager, Western US

+1 206 819 7986

Email Everette
Jack Crouch

Jack Crouch

Senior Commercial Manager, Americas

+1 202-868-0897

Email Jack
Ken Cuthbert

Ken Cuthbert

Senior Commercial Manager, Canada

+1 416 788 0229

Email Ken
Kurtis Hayne

Kurtis Hayne

Commerical & Fisheries Manager, Canada West

+1 604-868-5331

Email Kurtis
Laura Johnson

Laura Johnson

Commercial Manager, Western US

+1 206 631 2497

Email Laura

Nicole Condon

Senior Commercial Manager, Eastern US

Email Nicole
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