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    Selling and promoting MSC certified sustainable seafood means you’re supporting fishing communities working hard to fish sustainably.

    The MSC program is the world’s most recognized seafood certification program. MSC certification helps you to meet a growing global demand for sustainable and traceable seafood, strengthens your reputation, and offers new business opportunities. 


    5 reasons to choose MSC

     

     

    1. Satisfy demand

      Global demand for sustainable seafood is growing

    2. Enhance trust

      Create long term confidence in your products by offering traceable, sustainably caught seafood

    3. Strengthen loyalty

      Strengthen staff, supplier and customer loyalty by working on common sustainability goals, providing independent verification and sharing stories about the provenance of your seafood

    4. Show you're well-managed

      Demonstrate that your business is well-managed and taking a leading role in creating a more transparent and sustainable seafood industry

    5. Plenty of choice

      Choose from more than 100 species of wild-caught seafood from thousands of certified suppliers

    57%

    seafood consumers trust an independent ecolabel more than a brand’s own promise
    More than

    25,000

    products sold in 100 countries with the blue MSC label 

    41%

    consumers across 21 markets look for seafood from a sustainable source (Globescan 2016)
    Approximately

    US$ 5.6bn

    consumer facing value of seafood with the blue MSC label

    Using the MSC blue fish label educates and involves our customers in protecting ocean ecosystems for future generations.

    Susan Forsell Vice President Sustainability, McDonald’s USA

    Assurance

    Substitution and mislabeling of fish and seafood are global problems. Retailers, brands, and consumers need to be sure that the MSC blue fish label only appears on seafood from certified sustainable fisheries.  

    To provide this assurance, we have developed a set of requirements, set out in the MSC Chain of Custody Standard, which ensure MSC certified seafood is traceable from ocean to plate. To sell seafood with the MSC blue fish label, companies in the supply chain must be certified to this standard, and follow the requirements set out by the MSC.  

    We regularly monitor the MSC certified supply chain, carrying out tracebacks and DNA testing, to ensure the integrity of MSC labelled products. 

    Aquaculture and fish feed

    Our Chain of Custody Standard is also used by the Aquaculture Stewardship Council (ASC) to ensure the integrity of farmed fish (aquaculture) products sold with the green ASC label.
    

    Americas commercial contacts

    Eric Critchlow

    Program Director, USA

    +1 206-909-3582

    Email Eric
    Everette Anderson

    Everette Anderson

    Senior Commercial Manager, Western US

    +1 206 819 7986

    Email Everette
    Laura Johnson

    Laura Johnson

    Commercial Manager, Western US

    +1 206 631 2497

    Email Laura
    Ken Cuthbert

    Ken Cuthbert

    Senior Commercial Manager, Canada

    +1 416 788 0229

    Email Ken
    Kurtis Hayne

    Kurtis Hayne

    Commerical & Fisheries Manager, Canada West

    +1 604-868-5331

    Email Kurtis
    Jack Crouch

    Jack Crouch

    Senior Commercial Manager, Eastern US

    +1 202-868-0897

    Email Jack

    Nicole Condon

    Senior Commercial Manager, Eastern US

    +1 202-851-5751

    Email Nicole

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