Supply chain companies

Selling and promoting MSC certified sustainable seafood means you’re supporting fishing communities working hard to fish sustainably.

The MSC program is the world’s most recognized seafood certification program. MSC certification helps you to meet a growing global demand for sustainable seafood, strengthens your reputation, and offers new business opportunities. 

5 reasons to choose MSC



  1. Satisfy demand

    Global demand for sustainable seafood is growing

  2. Enhance trust

    Create long term confidence in your products by offering third-party verified, sustainably caught seafood

  3. Strengthen loyalty

    Strengthen staff, supplier and customer loyalty by working on common sustainability goals, providing independent verification and sharing stories about the provenance of your seafood

  4. Show you're well-managed

    Demonstrate that your business is well-managed and taking a leading role in creating a more transparent and sustainable seafood industry

  5. Plenty of choice

    Choose from more than 100 species of wild-caught seafood from thousands of certified suppliers


seafood consumers trust an independent ecolabel more than a brand’s own promise
More than


products sold in 100 countries with the blue MSC label 


consumers across 21 markets look for seafood from a sustainable source (Globescan 2016)

US$ 5.6bn

consumer facing value of seafood with the blue MSC label

Using the MSC blue fish label educates and involves our customers in protecting ocean ecosystems for future generations.

Susan Forsell Vice President Sustainability, McDonald’s USA


Substitution and mislabeling of fish and seafood are global problems. Retailers, brands, and consumers need to be sure that the MSC blue fish label only appears on seafood from certified sustainable fisheries.  

To provide this assurance, we have developed a set of requirements, set out in the MSC Chain of Custody Standardwhich ensure MSC certified seafood is traceable from ocean to plate. To sell seafood with the MSC blue fish label, companies in the supply chain must be certified to this standard, and follow the requirements set out by the MSC.  

We regularly monitor the MSC certified supply chain, carrying out tracebacks and DNA testing, to ensure the integrity of MSC labelled products. 

Aquaculture and fish feed

Our Chain of Custody Standard is also used by the Aquaculture Stewardship Council (ASC) to ensure the integrity of farmed fish (aquaculture) products sold with the green ASC label.

Americas Commercial Team

headshot of Angelina Skowronski

Angelina Skowronski

Market Development Manager, US West

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Catherine Pigeon-Dubeau

Fisheries and Commercial Manager, Eastern Canada

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Jack Crouch

Jack Crouch

Senior Market Development Manager, US East

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Ken Cuthbert

Ken Cuthbert

Senior Commercial Manager, Canada

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Headshot of Laura McDearis

Laura (Johnson) McDearis

Senior Market Manager, US

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Headshot of Nicole Kunin

Nicole Kunin

Commercial Manager, US East

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