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The Marine Stewardship Council (MSC) program is the world’s most recognized seafood certification program. MSC certification helps your company meet a growing global demand for sustainable seafood, strengthens your reputation, and offers new business opportunities.

Demand for sustainably caught seafood is increasing worldwide. 

MSC certification and our ecolabel provide assurance to consumers that the seafood you provide comes from a certified sustainable source and prevents substitution and mislabeling of fish and seafood.

Selling and promoting MSC certified seafood also supports fishing communities working hard to fish sustainably.

Our Standard provides assurance that all seafood sold with the blue MSC label comes from a fishery that has been certified as sustainable. To sell seafood with the MSC blue fish label, companies in the supply chain must be certified to this standard and follow the requirements set out by the MSC. 

We regularly monitor the MSC certified supply chain, carrying out tracebacks and DNA testing, to ensure the integrity of MSC labelled products.

Our Chain of Custody Standard is also used by the Aquaculture Stewardship Council (ASC) to ensure the integrity of farmed fish (aquaculture) products sold with the green ASC label.

Ready for the next step?

Reach out to our commercial team below.


Americas Commercial Team

John Harrison

Senior Manager, US Corporate Partnerships

Email John
Nicole Kunin

Commercial Manager, US West

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Sarah Baker

Market Development Manager, US West

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Jason Yang

Commercial Manager, US East

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Ken Cuthbert

Senior Commercial Manager, Canada

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Stefan Miller

Fisheries and Commercial Manager, Canada East

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Nina Nichols

Commercial & Fisheries Manager, Canada West

Email Nina