What is the MSC?

The Marine Stewardship Council (MSC) is a global nonprofit organization established to protect the last major food resource that is truly wild: seafood.

 

The MSC works with fisheries, grocery stores, restaurants, and other companies to change the way the oceans are fished, address food fraud, and make it simple for consumers to purchase sustainable, traceable, wild seafood.

Our vision is of the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations.

Our mission is to use our ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognizing and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis.

Choose MSC to:

  • Prevent food fraud
  • Combat overfishing and keep our oceans healthy
  • Promote transparency in supply chains
  • Support fishermen and fishing communities
  • Ensure a robust supply of seafood for future generations
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What is the MSC and why is certified sustainable seafood important?

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Full shot of fishermen repairing hanging nets with their backs to the camera

Our approach

Everyone wants a healthy future for our oceans. Our approach means everyone can play a part in that future while enjoying seafood, not avoiding it.

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Close-up of frozen prawn, pollock and lobster products with the blue MSC label

What does the blue MSC label mean?

The blue fish label is only applied to wild fish or seafood from fisheries certified to the MSC standard, a scientific measure of sustainable fishing.

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