What is the MSC?

The Marine Stewardship Council (MSC) is a global nonprofit organization established to protect the last major food resource that is truly wild: seafood.


The MSC works with fisheries, grocery stores, restaurants, and other companies to change the way the oceans are fished, address food fraud, and make it simple for consumers to purchase sustainable, traceable, wild seafood.

Our vision is of the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations.

Our mission is to use our ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognizing and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis.

Choose MSC to:

  • Prevent food fraud
  • Combat overfishing and keep our oceans healthy
  • Promote transparency in supply chains
  • Support fishermen and fishing communities
  • Ensure a robust supply of seafood for future generations
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What is the MSC and why is certified sustainable seafood important?


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Full shot of fishermen repairing hanging nets with their backs to the camera

Our approach

Everyone wants a healthy future for our oceans. Our approach means everyone can play a part in that future while enjoying seafood, not avoiding it.

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What does the blue MSC label mean?

The blue fish label is only applied to wild fish or seafood from fisheries certified to the MSC standard, a scientific measure of sustainable fishing.

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Boat on clear water with reflection

Reports and brochures

Read or download the MSC Annual Report and other documents. For 20 years we've been part of a team effort to keep oceans healthy and seafood sustainable.

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MSC Annual Report 2016-17 cover

Annual Report 2016-17

Our 20th anniversary report highlights the journey from sustainable fishers to seafood lovers and the people who make it happen

Read the report
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