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The MSC encourages responsible fishing management and sustainable fishing practices to protect the future of fishing communities, preserve ocean ecosystems, and ensure seafood is available to everyone, always.

The MSC approach provides everyone with a part to play in safeguarding the future of our oceans and seafood supplies while enjoying seafood.

A virtuous circle

When you buy seafood with the blue fish label, you become part of a virtuous circle, helping to protect the productivity and health of our oceans.

Here's how it works:


How the MSC works with fisheries, suppliers and retailers to encourage a more sustainable seafood market

An independently verified supply chain

assures consumers that only seafood from an MSC certified fishery is sold with the blue MSC label

Find out more

What is sustainable fishing?

What is sustainable fishing?

Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.

What does the MSC label mean?

What does the MSC label mean?

The blue fish label is only applied to wild fish or seafood from fisheries certified to the MSC standard, a scientific measure of sustainable fishing.