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The MSC encourages responsible fishing management and sustainable fishing practices to protect the future of fishing communities, preserve ocean ecosystems, and ensure seafood is available to everyone, always.
The MSC approach provides everyone with a part to play in safeguarding the future of our oceans and seafood supplies while enjoying seafood.
When you buy seafood with the blue fish label, you become part of a virtuous circle, helping to protect the productivity and health of our oceans.Here's how it works:
that meet the MSC Standard are independently certified as sustainable
choose MSC certified sustainable seafood
assures consumers that only seafood from an MSC certified fishery is sold with the blue MSC label
preferentially purchase seafood with the blue MSC label
for MSC certified seafood increases
choose to improve their practices and volunteer to be assessed to the MSC Standard
Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.
The blue fish label is only applied to wild fish or seafood from fisheries certified to the MSC standard, a scientific measure of sustainable fishing.
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