Supply chain - Why get certified - Marine Stewardship Council

Make a commitment to healthy oceans for future generations and get MSC certified to meet the growing global demand for certified sustainable seafood and a fully traceable supply chain.

Help realize our shared mission of oceans teeming with life for this and future generations. By becoming MSC certified, your business is creating change at scale, and directly impacting positive change on the water.

6 reasons to choose MSC

Contribute to ending overfishing and protecting seafood supplies for the future.
Demand for certified sustainable seafood continues to grow.
Increase trust in your products by offering third-party verified, traceable, sustainably-caught seafood.
Strengthen staff, supplier, and customer loyalty by working on common sustainability goals.
Fight seafood fraud and mislabeling by supporting a traceable supply chain.
Choose from more than 100 species of wild-caught seafood from thousands of MSC certified sustainable suppliers.

The stats

66%

of US and Canadian seafood consumers agree retailers’ and brands' sustainability claims should be clearly labeled by an independent organization*

More than

18,000

different products sold globally with the MSC blue fish label in the 2019-20 (UK financial year)

70%

of US and Canadian seafood consumers would like to hear more from companies about the sustainability of their fish and seafood products*

Approximately

US$10bn

sales value of seafood with the MSC blue fish label

“Using the MSC blue fish label educates and involves our customers in protecting ocean ecosystems for future generations.”

Susan Forsell, Vice President Sustainability
McDonald’s USA