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Why get your business MSC certified?

MSC certification helps your business meet a growing demand for sustainable seafood, strengthens your reputation, and offers new business opportunities.

Why get your business certified?

Seafood is our last major food source that’s truly wild. It provides food security for millions of people around the world who rely on it as their primary source of protein, and it’s vital to the livelihoods of fishers and fishing communities around the world. 

MSC certification demonstrates your commitment to healthy a ocean for future generations and dedication to meeting the growing global demand for certified sustainable seafood and a fully traceable supply chain.

If your company takes ownership of MSC certified seafood products and wants to sell them as certified, you will most likely need Chain of Custody (CoC) certification.

The MSC Standard ensures an unbroken chain where certified seafood is identifiable, separated from non-certified seafood, and can be traced back to another certified business.

5 reasons to choose MSC

  1. Consumers are demanding certified sustainable product.
  2. Businesses around the world have included MSC certified products in their sourcing policies.
  3. Create confidence in your products by offering independently verified sustainable seafood that protects our ocean for the future.
  4. Gain access to exclusive resources, consumer insights, and support from the MSC team.
  5. Support improvements to our oceans and seafood resource by 1) preventing overfishing 2) protecting marine environments 3) maintaining biodiversity, and 4) protecting threatened species.

How can the MSC help your business?

The MSC encourages responsible fishery management and sustainable fishing practices to protect the future of fishing communities, preserve ocean ecosystems, and ensure seafood is available to everyone, always. When you choose seafood from MSC certified fisheries, you become part of a virtuous circle that helps to protect the productivity and health of our ocean.

There has been a distinct rise in conscious consumerism in North America, reflecting a growing awareness among shoppers about the environmental impact of their purchases. 

Understanding what drives consumer trends and motivates shopping behavior helps brands and organizations to align their business strategies with the evolving demands of the market. The MSC is committed to helping you tap into these values to grow consumer loyalty and meet the growing demand ultimately contributing to a better, more sustainable future for our planet.

MSC in numbers

72%

of US and Canadian seafood consumers agree retailers’ and brands' sustainability claims should be clearly labeled by an independent organization*

20,910

different products sold globally with the MSC blue fish label in the 2022-23 (UK financial year)

69%

of US and Canadian seafood consumers would like to hear more from companies about the sustainability of their fish and seafood products*

Approximately US$13.4bn

sales value of seafood with the MSC blue fish label

*According to our 2024 survey conducted by independent research and strategy consultancy, GlobeScan.

Learn more about Chain of Custody (CoC) certification

Find MSC certified seafood and fisheries

MSC certified seafood suppliers 

The MSC Find a Supplier page offers partners the ability to find businesses with MSC Chain of Custody Certification that offer MSC certified seafood. You can search by location, species, and business activity to find the organization that meets your needs. The search will list a company contact if it has been provided to us. Please note that only the headquarter location for each certification holder is listed and may not provide all certified sites or their distribution/reach. If you can't find what you're looking for, please reach out to your regional MSC commercial contact.

MSC certified fisheries

The MSC Track a Fishery page lets you search for any fishery engaged in the MSC program. You can search by species, gear type, FAO ocean area, and more. 

Ready for the next step?

Contact your local MSC commercial representative to get started. We have commercial outreach colleagues around the world who can help get your business certified to buy and sell fish and seafood that is MSC certified sustainable.
Molly Adam

Market Development Manager, US East

Email Molly
Sarah Baker

Market Development Manager, US West

Email Sarah
Jason Yang

Commercial Manager, US East

Email Jason
Nina Nichols

Commercial & Fisheries Manager, Canada West

Email Nina
Cassidy Walker

Fisheries and Commercial Manager, Canada East

Email Cassidy
John Harrison

Senior Manager, US Corporate Partnerships

Email John
Nicole Kunin

Commercial Manager, US West

Email Nicole
Ken Cuthbert

Senior Commercial Manager, Canada

Email Ken