Give shoppers an easy way to make a choice they can feel good about.
“See the Label. Know You’re Good.” helps shoppers recognize certified environmentally sustainable seafood through a simple signal they can trust: the MSC label.
Let's collaborate on an in-store promotion, digital campaign, social content or something new. We've developed ready-to-go assets and customizable templates to help you highlight your commitment to MSC certified sustainable seafood.
Our Canadian and US marketing teams are looking for opportunities to collaborate with partners throughout Earth Month 2027.
Opportunities Include:
- In-store activations that put MSC certified sustainable seafood in front of shoppers
- Digital and social campaigns featuring your MSC labeled products
- Ready-to-go & co-branded creative at your fingertips
- Consumer education and storytelling about environmentally sustainable seafood
- Custom ideas we develop together
Ready-to-Go Assets
Promote your MSC certified products with creative developed by the MSC. Access ready-to-use visuals, campaign messaging and other resources through our Multimedia Library.
Or Make It Your Own
Customized social media assets with your logo and MSC certified products using our easy-to-use Canva templates.
What consumers want from you:
Your consumers are already thinking about sustainability and they want credible, easy information from brands and retailers. Earth Month is an opportunity to start turning that interest into action by making certified sustainable seafood easier to recognize and choose.
74%
demand independent verification of environmental claims
71%
want to hear more from companies about the sustainability of their fish
60%
say the MSC label makes them more likely to purchase products
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