Shoppers make quick decisions every day, guided by signs they trust. Our “See the Label. Know You’re Good” campaign taps into that instinct, showing how the MSC blue fish provides confidence and reassurance in a complex seafood aisle.
This Earth Month, we're bringing that signal to life and inviting our partners to be a part of a moment that makes choosing certified sustainable seafood feel effortless and no-regrets.
On this page, you'll find:
Everything you need to activate "See the Label. Know You're Good" this Earth Month, including ready-to-use creative, key messages, and ways to customize our campaign to promote your MSC products.
FOR PARTNERS
Ready-to-Use Visuals
Use these free promotional resources to help show your commitment to ocean health and highlight your MSC certified sustainable products. The resources are all available on our Multimedia Library.
If you'd like to speak to our Canadian and US marketing team about customizing assets or have other ideas for collaborations, don't hesitate to contact us.
If you'd like to speak to our Canadian and US marketing team about customizing assets or have other ideas for collaborations, don't hesitate to contact us.
FOR PARTNERS
Customizable Templates
Make this campaign your own and customize our social media assets to feature your logo and/or products with our easy-to-use Canva templates.
BEHIND THE SCENES
How did we get here?
Our "See the Label. Know You're Good" campaign is grounded in our 2025 consumer research with Prophet that uncovered how shoppers navigate the grocery aisles and the barriers they face when buying seafood, balancing safety, price, health, and knowing what claims to trust. Learn more about our 2025 consumer research with Prophet by watching our webinar.