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Get MSC Certified

MSC certification showcases your company’s dedication to protecting ocean health and supporting responsible fishing practices. It strengthens your brand’s reputation, builds consumer trust, and connects you with a global community committed to sustainable seafood.

The Marine Stewardship Council (MSC) program is the world’s most recognized seafood certification program. MSC certification helps your company meet a growing global demand for sustainable seafood, strengthens your reputation, and offers new business opportunities.

Demand for sustainably caught seafood is increasing worldwide

MSC certification and our ecolabel provide assurance to consumers that the seafood you provide comes from a certified sustainable source and prevents substitution and mislabeling of fish and seafood.

Selling and promoting MSC certified seafood also supports fishing communities working hard to fish sustainably.

Our Standard provides assurance that all seafood sold with the blue MSC label comes from a fishery that has been certified as sustainable. To sell seafood with the MSC blue fish label, companies in the supply chain must be certified to this standard and follow the requirements set out by the MSC. 

We regularly monitor the MSC certified supply chain, carrying out tracebacks and DNA testing, to ensure the integrity of MSC labelled products.

Our Chain of Custody Standard is also used by the Aquaculture Stewardship Council (ASC) to ensure the integrity of farmed fish (aquaculture) products sold with the green ASC label.

Wondering if your business needs CoC certification?

Companies that need CoC

Any seafood sold with the blue fish MSC label needs to be traceable from a certified fishery to the end consumer. For this to work, every company along the supply chain needs to be certified to the MSC Chain of Custody Standard. The Standard ensures an unbroken chain where certified seafood is identifiable, segregated and traceable. 

If your company takes ownership of MSC certified seafood products and wants to sell them as certified, you need Chain of Custody certification. 

If your company wants to sell certified seafood to consumers, you will also need to apply to use the MSC label.

Companies that don’t need CoC

There are some exceptions; a business does not require MSC Chain of Custody certification if it:

  • Buys pre-packed certified products that will be sold to the end consumer without being opened, re-packed, or re-labelled (consumer-ready tamper-proof products)
  • Buys certified products but does not wish to sell them as MSC certified. In this case the chain is broken, and your customers may not make any claim about the product being MSC certified.

Already certified?

Ready for the next step?

Reach out to our commercial team below.


Americas Commercial Team

Cassidy Walker

Fisheries and Commercial Manager, Canada East

Email Cassidy
Jason Yang

Commercial Manager, US East

Email Jason
John Harrison

Senior Manager, US Corporate Partnerships

Email John
Ken Cuthbert

Senior Commercial Manager, Canada

Email Ken
Molly Adam

Market Development Manager, US East

Email Molly
Nina Nichols

Commercial & Fisheries Manager, Canada West

Email Nina
Nicole Kunin

Commercial Manager, US West

Email Nicole
Sarah Baker

Market Development Manager, US West

Email Sarah

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