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Concerns for our ocean are driving a new wave of consumer activism, new research from the Marine Stewardship Council (MSC) reveals. American shoppers are increasingly ‘voting with their forks’ for sustainable seafood.
The study was conducted in early 2020 by GlobeScan, an independent research and strategy consultancy. It is one of the largest global surveys of seafood consumers, involving more than 20,000 people across 23 countries. In the US and Canada, more than 5,700 people were surveyed.
Understanding consumers and their values lays an important foundation for the sustainable seafood movement. Reach out to your local MSC representative to find out how your company can join the movement.
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It’s vital that everyone, from fishers to retailers, scientists to consumers, has confidence in the blue MSC label.
Show your customers your seafood comes from a sustainable source by using the MSC blue fish label. Find out how to show your commitment to certified sustainable seafood.
Data from the MSC is used by the UN Environment Programme to track progress towards international goals to end overfishing and protect biodiversity.
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