Understanding the Eco-Conscious Seafood Consumer
The MSC conducts regular consumer research to better understand seafood consumers and their perceptions of sustainability, ecolabels, ocean issues, and beyond. Understanding how their habits are changing and what motivates them to shop sustainably and help the ocean is critical to our collective work to help feed a growing planet.
When we better understand how to effectively reach and engage the growing eco-conscious consumer segment, we can motivate sustainable purchases and help businesses meet the growing demand for environmentally-friendly seafood.
CONSUMER RESEARCH
E-Commerce Seafood Shopper Insights
MSC worked with market research group Watch Me Think in 2023 to run a qualitative research study using video to help gain valuable insight into consumer shopping behavior online.
RESEARCH FROM GLOBESCAN
Key takeaways from 2022 GlobeScan seafood consumer study
Research from the Marine Stewardship Council’s 2022 seafood consumer study with GlobeScan shows that environmental concerns are growing and support for sustainable seafood continues to rise.
RESEARCH FROM GLOBESCAN
Watch Our Panel Session from Seafood Expo North America
At the 2023 Seafood Expo North America, we dove into recent consumer data, marketing case studies, and hosted a discussion on how seafood certifications and industry continue to move the needle on sustainability and ocean health. Guest panelists from Fishwife Tinned Fish Co., Johns Hopkins University, and Meijer joined the MSC.
RESEARCH FROM GLOBESCAN
Latest Insights from GlobeScan’s Healthy & Sustainable Living Report 2023
New findings from the 2023 Healthy & Sustainable Living consumer research program show that we are rapidly approaching a climate tipping point where it is likely that half of the global population will feel they are greatly personally affected by climate change. The proportion that says they feel greatly personally impacted has increased year on year since the start of tracking this metric in 2020, with over four in ten now saying they are greatly affected.
RESEARCH FROM THE NON-GMO PROJECT
Understanding the Natural Shopper in 2024
The Non-GMO Project shares the latest report on natural shoppers. Research from the U.S. and Canada delves into the evolving preferences surrounding natural products shoppers, emphasizing sustainability, integrity and health in the food system.
RESEARCH FROM GLOBESCAN
Consumer Responses to Covid, Cost of Living, and Climate: 2022 GlobeScan Webinar
GlobeScan and the MSC hosted a webinar on 17 November 2022 exploring consumer trends and attitudes in sustainable food and consumption. They were joined by guest panelist Sylvain Charlebois, professor of Food Distribution and Policy at Dalhousie University.
