Why get your business MSC certified?

MSC certification helps you to meet a growing global demand for sustainable, traceable seafood, strengthens your reputation, and offers new business opportunities.

5 reasons to choose MSC

  1. Global demand for sustainable seafood is growing.
  2. Create confidence in your products by offering traceable, sustainably caught seafood.
  3. Strengthen staff, supplier, and customer loyalty by working on common sustainability goals.
  4. Demonstrate that your business is well-managed.
  5. Choose from more than 100 species of wild-caught seafood from thousands of certified suppliers.

The stats


seafood consumers agree supermarkets' and brands' sustainability claims should be clearly labelled by an independent organisation
More than


products sold with the blue MSC label across 100 countries


seafood consumers across 22 markets would like to know more about the sustainability of companies' fish and seafood products

US$ 5.6bn

consumer facing value of seafood with the blue MSC label

Using the MSC blue fish label educates and involves our customers in protecting ocean ecosystems for future generations.

Susan Forsell, Vice President Sustainability McDonald’s USA


Ready for the next step?

Woman in protective hairnet checking stock with digital tablet

Supply chain certification guide

An overview of what to expect from the Chain of Custody certification process.

Get certified
Square crop of world map with countries in blue

Contact your local MSC commercial representative

We have commercial outreach colleagues around the world who can help with getting your business certified to sell fish and seafood with the blue MSC label.

Contact us
Fish counter at Edeka, Germany, showing MSC labels

After certification: Resources

When you have Chain of Custody certification you're part of a global network of traceable, sustainable seafood supplies.

What's next?
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