MSC certification helps your business meet a growing demand for sustainable seafood, strengthens your reputation, and offers new business opportunities.
Why get your business certified?
Seafood is our last major food source that’s truly wild. It provides food security for millions of people around the world who rely on it as their primary source of protein, and it’s vital to the livelihoods of fishers and fishing communities around the world.
MSC certification demonstrates your commitment to healthy a ocean for future generations and dedication to meeting the growing global demand for certified sustainable seafood and a fully traceable supply chain.
If your company takes ownership of MSC certified seafood products and wants to sell them as certified, you will most likely need Chain of Custody (CoC) certification.
The MSC Standard ensures an unbroken chain where certified seafood is identifiable, separated from non-certified seafood, and can be traced back to another certified business.
5 reasons to choose MSC
- Consumers are demanding certified sustainable product.
- Businesses around the world have included MSC certified products in their sourcing policies.
- Create confidence in your products by offering independently verified sustainable seafood that protects our ocean for the future.
- Gain access to exclusive resources, consumer insights, and support from the MSC team.
- Support improvements to our oceans and seafood resource by 1) preventing overfishing 2) protecting marine environments 3) maintaining biodiversity, and 4) protecting threatened species.
MSC in numbers
72%
of US and Canadian seafood consumers agree retailers’ and brands' sustainability claims should be clearly labeled by an independent organization*
20,910
different products sold globally with the MSC blue fish label in the 2022-23 (UK financial year)
69%
of US and Canadian seafood consumers would like to hear more from companies about the sustainability of their fish and seafood products*
Approximately US$13.4bn
sales value of seafood with the MSC blue fish label
*According to our 2024 survey conducted by independent research and strategy consultancy, GlobeScan.
Learn more about Chain of Custody (CoC) certification
How can the MSC help?
The MSC encourages responsible fishery management and sustainable fishing practices to protect the future of fishing communities, preserve ocean ecosystems, and ensure seafood is available to everyone, always. When you choose seafood from MSC certified fisheries, you become part of a virtuous circle that helps to protect the productivity and health of our ocean.
There has been a distinct rise of conscious consumerism in North America, reflecting a growing awareness among shoppers about the environmental impact of their purchases.
Understanding what drives consumer trends and motivates shopping behavior helps brands and organizations to align their business strategies with the evolving demands of the market. The MSC is committed to helping you tap into these values to grow consumer loyalty and meet the growing demand ultimately contributing to a better, more sustainable future for our planet.
Ready for the next step?
Contact your local MSC commercial representative to get started. We have commercial outreach colleagues around the world who can help get your business certified to buy and sell fish and seafood that is MSC certified sustainable.
Market Development Manager, US West

Commercial Manager, US East

Commercial & Fisheries Manager, Canada West

Fisheries and Commercial Manager, Canada East

Senior Manager, US Corporate Partnerships

Commercial Manager, US West
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Senior Commercial Manager, Canada