The Marine Stewardship Council is an international non-profit on a mission to end overfishing and restore fish stocks for future generations.
The MSC vision and mission
We want future generations to be able to enjoy seafood and oceans full of life, forever.
Our mission is to use our blue fish tick and fishery certification program to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis.
What is the MSC and why is certified sustainable seafood important?
Why was the Marine Stewardship Council (MSC) founded?
The Marine Stewardship Council was created in response to the growing threat of overfishing globally to help incentivize fisheries to become more sustainable.
More than one-third of fish stocks are estimated to be fished at unsustainable levels, and with the global human population set to reach 10 billion by 2050, the need to harness our natural resources more responsibly is more urgent than ever. Billions of people worldwide depend on seafood for their livelihoods and, for many, seafood is their primary protein source.
Sustainable fishing plays a vital role in protecting our ocean and keeping our world fed. The MSC exists to ensure sustainable resource management for fisheries across the world.
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What is sustainable fishing?
Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.
What is the MSC blue fish tick label?
The MSC blue fish tick label is only applied to wild fish or seafood from fisheries certified to the MSC standard, a scientific measure of sustainable fishing.
Your guide to sustainable seafood
Find out where to buy, what to look for and the questions to ask.