What is the MSC?

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Our approach

Our collective impact

Our History

    The Marine Stewardship Council is an international non-profit on a mission to end overfishing and restore fish stocks for future generations.

    We want future generations to be able to enjoy seafood and oceans full of life, forever.

    Our vision is of the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations.

    Our mission is to use our blue fish tick and fishery certification program to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis.

     

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    What is the MSC and why is certified sustainable seafood important?

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    Our approach

    Everyone wants a healthy future for our oceans. Our approach means everyone can play a part in that future while enjoying seafood, not avoiding it.

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    Frozen products close up showing blue MSC label

    What does the blue MSC label mean?

    The blue fish label is only applied to wild fish or seafood from fisheries certified to the MSC standard, a scientific measure of sustainable fishing.

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    Reports and brochures

    Read or download the MSC Annual Report and other documents. For 20 years we've been part of a team effort to keep oceans healthy and seafood sustainable.

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