For a future full of fish, choose the blue fish tick

When you choose seafood with the blue fish tick, you’re choosing a future full of fish. The blue fish tick indicates certified sustainable seafood from healthy, wild fish populations.

The MSC blue fish tick

Making sure there’s enough fish in the sea for the next generation

A third of wild fish populations globally are overfished. Overfishing means we’re not always leaving enough fish for our children and grandchildren.

Fish need time to grow and re-produce and sustainable fishing allow this to happen. 

Teams of marine scientists look at a fishery to assess if fish is being caught at the right level and in the right way. Fisheries that opt into this process, can get certified as sustainable to our world-leading environmental fishing standard

Choosing sustainable seafood is easy

Seafood with the blue fish tick can be traced back to a certified sustainable fishery. You can purchase seafood with the blue fish tick at your local supermarket.

Find out where to buy sustainable seafood with the blue fish tick.

Delicious sustainable seafood recipes

We’ve worked with chefs around the world to bring you this collection of feel-good sustainable seafood recipes for every taste and budget. Enjoy wild-caught seafood today, knowing there’ll be enough in the future for your children and grandchildren to enjoy too. Afterall, no-fin else matters!


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Person's hands presenting a cooked meal of pollock in parchment

Pollock fish parcels

Prep time 15 mins
Cooking Time 20 mins
Serves 4
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Garnished crab mac and cheese in a small saucepan, with a side of griddled fennel, served on a chopping board.

Crab mac and cheese

Prep time 10 mins
Cooking Time 20 mins
Serves 2
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Three summer rolls plated up, with chillies (back-right) and coriander (back-left) on the counter.

Fresh shrimp/prawn summer rolls

Prep time 40 mins
Cooking Time 0 mins
Serves 4
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What is sustainable fishing option 3 - header SPOTLIGHT

What is sustainable fishing?

Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.

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Gloved hand placing sockeye salmon fillets (left) on fish counter, next to haddock fillets (right)

Is seafood with the MSC label really sustainable?

You can trust that seafood with the blue MSC label was caught by a responsible fishery in a sustainable way.

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Woman and daughter choosing from frozen section in supermarket

How does the MSC label compare?

There are many labels out there, so how does the blue fish compare with others?

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