Our approach means everyone can play a part in safeguarding the future of our oceans and seafood supplies, while enjoying seafood.
A virtuous circle
When you buy a product with our blue MSC label, you become part of a virtuous circle, helping to protect the productivity and health of our oceans.
Here's how it works:
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Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.