Our approach means everyone can play a part in safeguarding the future of our oceans and seafood supplies, while enjoying seafood.
A virtuous circle
When you buy a product with our blue MSC label, you become part of a virtuous circle, helping to protect the productivity and health of our oceans.
Here's how it works:
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What is sustainable fishing?
Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.
What is the MSC blue fish tick label?
The MSC blue fish tick label is only applied to wild fish or seafood from fisheries certified to the MSC standard, a scientific measure of sustainable fishing.
Our History
Sustainable Seafood, the first 20 years: a history of the MSC by the Press Association