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Our approach means everyone can play a part in safeguarding the future of our oceans and seafood supplies, while enjoying seafood.
When you buy a product with our blue MSC label, you become part of a virtuous circle, helping to protect the productivity and health of our oceans. Here's how it works:
that meet the MSC Standard are independently certified as sustainable
choose MSC certified sustainable seafood
assures consumers that only seafood from an MSC certified fishery is sold with the blue MSC label
preferentially purchase seafood with the blue MSC label
for MSC certified seafood increases
choose to improve their practices and volunteer to be assessed to the MSC Standard
Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods.
The MSC blue fish tick label is only applied to wild fish or seafood from fisheries certified to the MSC standard, a scientific measure of sustainable fishing.
Sustainable Seafood, the first 20 years: a history of the MSC by the Press Association
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